[libreoffice-marketing] Re: Brochure-type: General Information -- Updated to v.4 (still in edit stage by the marketing team)

Le 10/05/13 06:56 PM, Tom Davies a écrit :
> Hi :)
> Yes, 1st and 3rd panels look a lot better.  In the middle panel it feels like the bullet points are trying to 
> sneakily slope off the page to go down the pub.  If there was a mirroring white-space on the right of the 
> bullet-points to make it more like the Eiffel tower then it would look more deliberate or a vertical strip of 
> artwork (using "wrap through") down the far left that does line-up with the text under it.
>
> Tbh though i think go with what we have.  It is plenty good enough given that the top aim is to 
> cram information into it.
>
> err, btw Exchange in the heading in the 1st panel should have an x in it but i think that was due 
> to haste and would have been corrected anyway
> Regards from
> Tom :)

Don't forget that the left-hand side of the bullets is a fold line, when 
you print the brochure, I think this perception is not as offensive.

Unfortunately, the General Information brochure does have a lot of 
information. I don't think the idea of any brochure is to "cram" a lot 
of information into it. The idea is to get the reader to absorb the 
information that we, marketers, wish them to retain. Sometimes too much 
information is counter-productive and people will say that they will 
read it later but never get to it. White space is always good and 
sometimes well placed graphics are good as well.

We have to find a balance with wishing to attract users to our project 
and putting enough information on our brochures to make them readable 
and understandable.

Cheers,

Marc


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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