Re: [libreoffice-marketing] Re: Brochure-type: General Information -- Updated to v.4 (still in edit stage by the marketing team)

Hi :)
Yes, the one you have been working on is a special case of a "leave behind".  It's like a follow-up 
giving more information after you have already hooked someone.  

Plus the audience are not just average users and can probably handle a lot more info than normal.
Regards from 
Tom :)  
  





> ________________________________
> From: Marc Paré <marc@marcpare.com>
> To: marketing@global.libreoffice.org 
> Sent: Saturday, 11 May 2013, 19:47
> Subject: [libreoffice-marketing] Re: Brochure-type: General Information -- Updated to v.4 (still 
> in edit stage by the marketing team)
>
>
> Le 10/05/13 06:56 PM, Tom Davies a écrit :
> > Hi :)
> > Yes, 1st and 3rd panels look a lot better.  In the middle panel it feels like the bullet points 
> > are trying to sneakily slope off the page to go down the pub.  If there was a mirroring 
> > white-space on the right of the bullet-points to make it more like the Eiffel tower then it 
> > would look more deliberate or a vertical strip of artwork (using "wrap through") down the far 
> > left that does line-up with the text under it.
> >
> > Tbh though i think go with what we have.  It is plenty good enough given that the top aim is to 
> > cram information into it.
> >
> > err, btw Exchange in the heading in the 1st panel should have an x in it but i think that was 
> > due to haste and would have been corrected anyway
> > Regards from
> > Tom :)
>
> Don't forget that the left-hand side of the bullets is a fold line, when 
> you print the brochure, I think this perception is not as offensive.
>
> Unfortunately, the General Information brochure does have a lot of 
> information. I don't think the idea of any brochure is to "cram" a lot 
> of information into it. The idea is to get the reader to absorb the 
> information that we, marketers, wish them to retain. Sometimes too much 
> information is counter-productive and people will say that they will 
> read it later but never get to it. White space is always good and 
> sometimes well placed graphics are good as well.
>
> We have to find a balance with wishing to attract users to our project 
> and putting enough information on our brochures to make them readable 
> and understandable.
>
> Cheers,
>
> Marc
>
>
> -- 
> Marc Paré
> Marc@MarcPare.com
> http://www.parEntreprise.com
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