Re: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document Foundation announces LibreOffice 3.6.2

Hi :)
Hmmm, see i don't see LO as being cheapo lamo stuff.  The main reason i prefer it is because it 
produces higher-quality output much more easily and faster.  

If anything the idea of being part of a community would put me off.  I don't play well with others. 
 Shocker eh?  With LO and other OpenSource stuff it turns out that the communities are more 
interesting and worth joining in with.  It's good to be amongst intelligent, honourable people that 
are interested in what they are working on.  Not even "just interested", people here are often 
passionate about the project and that gets amazing results.  

A side-effect is that most days i learn quite a lot from people that have really explored an issue 
in quite some depth.  By contrast in the MS world i just found "experts" making brash statements 
that turned out to be completely wrong.  

In my country one company stopped making fanciful boasts or inflated claims about how much better 
their product was than any of their rivals.  They came up with the line "Does what it says on the 
tin", implying no fuss, no nonsense, no hype or hidden extra costs for unnecessary stuff you 
wouldn't need or use.  Sales rocketed.  

I think LO does have features that beat all rivals.  You are maybe too close and notice flaws more 
than the gemstone.  
Regards from
Tom :)  







> ________________________________
> From: Charles-H. Schulz <charles.schulz@documentfoundation.org>
> To: marketing@global.libreoffice.org 
> Sent: Friday, 5 October 2012, 13:31
> Subject: Re: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document 
> Foundation announces LibreOffice 3.6.2
>
> Tom,
>
> Somehow you are now asking *very important and fundamental questions*
> but still manage to ruin stuff with implying that PRs don't tell the
> truth. See my comments inline..
>
> Le vendredi 05 octobre 2012 à 13:14 +0100, Tom Davies a écrit :
> > Hi :)
> > I think it is important to clarify what the product is.  Then sell it for what it is.  As 
> > opposed to what we currently do, which is to 
> > 1.  Find the Unique Selling Points of the product
> > and then 
> > 2.  Try to sell it by making claims that more true of the other branch and not really true of 
> > the product being sold.  Oh, and ignore anything found out during 1.  
>
> To me what you describe comes at the very end of a process so to speak.
> I think that we first need to understand that who we (the project) are
> and how we make it is the cornerstone upon which we can communicate.
> LibreOffice is not just another piece of software, and it's not just a
> clever alternative that (for the sake of the argument) enables anyone
> not to buy MS Office. If we push for a product vs. product marketing we
> will always be the cheapo-lamo stuff, not highlighting product benefits
> and ultimately being painted just  like that. We have a soul,
> LibreOffice has a soul, and LibreOffice has a community (community =
> soul here) When we set ourselves in this fashion we can work on specific
> communications strategy, but we can also roll out specific marketing
> tools and items that we miss even today. I guess that what I'm trying to
> say is that it's not enough to have a few people dedicated at
> presenting the new features of each release and then claim, well, that's
> good value because it does not cost anything. We need that team, but we
> need a team that's able to market the project to the community (and vice
> & versa). 
>
> Hope this helps,
>
> Charles.
>
>
> > I would really love to never bring this subject up ever again but it depends largely on the 
> > accuracy of public announcements.  If they were true and fair then i wouldn't have to say 
> > anything.  
> > Regards from
> > Tom :)  
> >
> >
> >
> >
> >
> >
> > > ________________________________
> > > From: Marc Paré <marc@marcpare.com>
> > > To: marketing@global.libreoffice.org 
> > > Sent: Friday, 5 October 2012, 11:41
> > > Subject: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document 
> > > Foundation announces LibreOffice 3.6.2
> > >
> > > Hi Charles,
> > >
> > > Le 2012-10-05 06:32, Charles-H. Schulz a écrit :
> > > > Tom,
> > > >
> > > > Hoping this will be the last time we discuss this on the marketing list,
> > > > and so that we can move on to actual marketing topics and work....
> > >
> > > To be fair to Tom, this is also a recurring topic from others. So, when I have time, if we can 
> > > all agree to this, I will put together a wiki page for reference. We can then point to the 
> > > appropriate wiki page for reference.
> > >
> > > How does this sound?
> > >
> > > This does not mean that I am suggesting that we not discuss it anymore, just that we all get 
> > > the facts down on paper so that we can have a more productive discussion on this topic should 
> > > it come up again.
> > >
> > > Cheers,
> > >
> > > Marc
> > >
> > > -- Marc Paré
> > > Marc@MarcPare.com
> > > http://www.parEntreprise.com
> > > parEntreprise.com Supports OpenDocument Formats (ODF)
> > > parEntreprise.com Supports http://www.LibreOffice.org
> > >
> > >
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>
>
>
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