Re: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document Foundation announces LibreOffice 3.6.2

Tom,

Somehow you are now asking *very important and fundamental questions*
but still manage to ruin stuff with implying that PRs don't tell the
truth. See my comments inline..

Le vendredi 05 octobre 2012 à 13:14 +0100, Tom Davies a écrit :
> Hi :)
> I think it is important to clarify what the product is.  Then sell it for what it is.  As opposed 
> to what we currently do, which is to 
> 1.  Find the Unique Selling Points of the product
> and then 
> 2.  Try to sell it by making claims that more true of the other branch and not really true of the 
> product being sold.  Oh, and ignore anything found out during 1.  

To me what you describe comes at the very end of a process so to speak.
I think that we first need to understand that who we (the project) are
and how we make it is the cornerstone upon which we can communicate.
LibreOffice is not just another piece of software, and it's not just a
clever alternative that (for the sake of the argument) enables anyone
not to buy MS Office. If we push for a product vs. product marketing we
will always be the cheapo-lamo stuff, not highlighting product benefits
and ultimately being painted just  like that. We have a soul,
LibreOffice has a soul, and LibreOffice has a community (community =
soul here) When we set ourselves in this fashion we can work on specific
communications strategy, but we can also roll out specific marketing
tools and items that we miss even today. I guess that what I'm trying to
say is that it's not enough to have a few people dedicated at
presenting the new features of each release and then claim, well, that's
good value because it does not cost anything. We need that team, but we
need a team that's able to market the project to the community (and vice
& versa). 

Hope this helps,

Charles.


> I would really love to never bring this subject up ever again but it depends largely on the 
> accuracy of public announcements.  If they were true and fair then i wouldn't have to say 
> anything.  
> Regards from
> Tom :)  
>
>
>
>
>
>
> > ________________________________
> > From: Marc Paré <marc@marcpare.com>
> > To: marketing@global.libreoffice.org 
> > Sent: Friday, 5 October 2012, 11:41
> > Subject: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document 
> > Foundation announces LibreOffice 3.6.2
> >
> > Hi Charles,
> >
> > Le 2012-10-05 06:32, Charles-H. Schulz a écrit :
> > > Tom,
> > >
> > > Hoping this will be the last time we discuss this on the marketing list,
> > > and so that we can move on to actual marketing topics and work....
> >
> > To be fair to Tom, this is also a recurring topic from others. So, when I have time, if we can 
> > all agree to this, I will put together a wiki page for reference. We can then point to the 
> > appropriate wiki page for reference.
> >
> > How does this sound?
> >
> > This does not mean that I am suggesting that we not discuss it anymore, just that we all get the 
> > facts down on paper so that we can have a more productive discussion on this topic should it 
> > come up again.
> >
> > Cheers,
> >
> > Marc
> >
> > -- Marc Paré
> > Marc@MarcPare.com
> > http://www.parEntreprise.com
> > parEntreprise.com Supports OpenDocument Formats (ODF)
> > parEntreprise.com Supports http://www.LibreOffice.org
> >
> >
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