Re: [libreoffice-marketing] Re: Brochure-type: General Information

Hi :)
I think that practicality demands we give people the Pdf versions so that we know how it will look 
after thy print it.  Many places give 2 formats.  1 editable as well as the fixed Pdf.  

Most claim the editable one is "Word" format. as though there was only 1 of those and that it was 
the same in every version of Word and that only Word could read it (surely this last point should 
raise alarm bells, right?).  Very few separate the format from the programs.  When they do they 
often make mistakes; claiming an xml is xls (not even ooxml, just straight xml) or claiming it's a 
Doc when really a DocX.  On our Documentation page we get it right and state "ODT or PDF" to make 
it clear people have a choice which they download and then have a choice again about what program 
they use to open it.  

BTW Pdf is often listed as Adobe ...  Sometimes they give a button advertising 
Adobe and making it easy to download Adobe Reader.  We could do the 
same.

So, on our documentation page people can choose the one that looks the same on every printer or the 
one that may look a little different. 

It's interesting no-one points out we could use a hybrid that opens as editable in LibreOffice but 
that Pdf readers see as straight Pdfs.  It's good but a lot heavier.  So it's better for directly 
sharing files, or over a network but not always quite so good for email or putting on websites. 

Anyway i think we should actively promote ODF but that we should provide marketing materials in PDF 
(or in both)
Regards from 
Tom :)  





> ________________________________
> From: Marc Paré <marc@marcpare.com>
> To: marketing@global.libreoffice.org 
> Sent: Wednesday, 15 May 2013, 6:38
> Subject: [libreoffice-marketing] Re: Brochure-type: General Information
>
>
> It's OK, I don't think we will ever see eye to eye on this one and it 
> has been done over quite often. In fact, we had the same discussion 2 
> years ago. We can muse over it some other time.
>
> Cheers,
>
> Marc
>
> Le 14/05/13 08:06 PM, Jean Weber a écrit :
> > This topic should probably have a thread of its own. --Jean
> >
> > On 15/05/2013, at 10:05, Jean Weber <jeanweber@gmail.com> wrote:
> >
> > > On 15/05/2013, at 7:54, Marc Paré <marc@marcpare.com> wrote:
> > >
> > > > As a point of discussion on the printing of .pdf's from .odt:
> > > >
> > > > I was hoping to promote our .odt file format and hope that the people who download and print 
> > > > brochures would decide on their own to create the .pdf brochure should they see a need for 
> > > > doing so. This way, we would be assured that the person(s) would at least be using an 
> > > > ODF-compatible wordprocessor.
> > > >
> > > > This is more of a philosophical view of posting our materials and less of practicality. Does 
> > > > it make it more difficult to print out our brochures? Well yes, if you consider that some may 
> > > > just download the .pdf version and go to print with Adobe Reader or another .pdf reader, and, 
> > > > not even bother having a version of LibreOffice on their system. But IMO, I would then rather 
> > > > see people use LibreOffice or another .odt compatible wordprocessor do the work. This will at 
> > > > least ensure that our product and format stand out as a good solid and professional working 
> > > > format from which to work. It would help in establishing the ODF standard as a gold standard 
> > > > in office formats.
> > > >
> > > > We need to start displacing the .pdf format and we, the juggernaut that we are, are well 
> > > > placed to do this; there are really only 2 elephants in the room left and its LibreOffice and 
> > > > MSO.
> > > >
> > > > We can't keep saying that the ODF standard is the best of office suite standards and then make 
> > > > use of the Adobe .pdf file to print our products. We are well placed to encourage/influence 
> > > > more printing houses to host LibreOffice solutions on their premises for printing purposes. 
> > > > The first question users should say to their printing houses is "Do you service/support 
> > > > LibreOffice ODF printing?" If the demand is there, the service will follow. By continuing to 
> > > > make use of .pdf formats, we are diminishing the demand of service for our own product.
> > > >
> > > > We use LibreOffice in-house for our production work and we know it's strength as a serious 
> > > > work tool.
> > > >
> > > > IMO, we should start making our influence felt where we can. This will also strengthen our 
> > > > product with groups who are considering adoption of our suite as they will see our resolve to 
> > > > make the ODF formats more of the office format standard of choice.
> > > >
> > > > Marc
> > >
> > > Two points:
> > >
> > > I travel with an iPad. I can download and print a PDF using the iPad. I cannot (yet) run LO on 
> > > my iPad. When LO is available on Android, that will help other tablet users -- but not us iPad 
> > > users. I don't think we should let ideology get in the way of practicality.
> > >
> > > Also, I am of the camp that says, don't give people an editable file (from any office suite or 
> > > DTP program) unless you want them to be able to edit it. I would *never* give an editable file 
> > > to a printer, if I can possibly avoid it, lest they accidentally change something.
> > >
> > > --Jean
>
>
> -- 
> Marc Paré
> Marc@MarcPare.com
> http://www.parEntreprise.com
> parEntreprise.com Supports OpenDocument Formats (ODF)
> parEntreprise.com Supports http://www.LibreOffice.org
>
>
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