Re: [libreoffice-marketing] Re: Brochure-type: General Information

On 15/05/2013, at 7:54, Marc Paré <marc@marcpare.com> wrote:

> As a point of discussion on the printing of .pdf's from .odt:
>
> I was hoping to promote our .odt file format and hope that the people who download and print 
> brochures would decide on their own to create the .pdf brochure should they see a need for doing 
> so. This way, we would be assured that the person(s) would at least be using an ODF-compatible 
> wordprocessor.
>
> This is more of a philosophical view of posting our materials and less of practicality. Does it 
> make it more difficult to print out our brochures? Well yes, if you consider that some may just 
> download the .pdf version and go to print with Adobe Reader or another .pdf reader, and, not even 
> bother having a version of LibreOffice on their system. But IMO, I would then rather see people 
> use LibreOffice or another .odt compatible wordprocessor do the work. This will at least ensure 
> that our product and format stand out as a good solid and professional working format from which 
> to work. It would help in establishing the ODF standard as a gold standard in office formats.
>
> We need to start displacing the .pdf format and we, the juggernaut that we are, are well placed 
> to do this; there are really only 2 elephants in the room left and its LibreOffice and MSO.
>
> We can't keep saying that the ODF standard is the best of office suite standards and then make 
> use of the Adobe .pdf file to print our products. We are well placed to encourage/influence more 
> printing houses to host LibreOffice solutions on their premises for printing purposes. The first 
> question users should say to their printing houses is "Do you service/support LibreOffice ODF 
> printing?" If the demand is there, the service will follow. By continuing to make use of .pdf 
> formats, we are diminishing the demand of service for our own product.
>
> We use LibreOffice in-house for our production work and we know it's strength as a serious work 
> tool.
>
> IMO, we should start making our influence felt where we can. This will also strengthen our 
> product with groups who are considering adoption of our suite as they will see our resolve to 
> make the ODF formats more of the office format standard of choice.
>
> Marc

Two points:

I travel with an iPad. I can download and print a PDF using the iPad. I cannot (yet) run LO on my 
iPad. When LO is available on Android, that will help other tablet users -- but not us iPad users. 
I don't think we should let ideology get in the way of practicality.

Also, I am of the camp that says, don't give people an editable file (from any office suite or DTP 
program) unless you want them to be able to edit it. I would *never* give an editable file to a 
printer, if I can possibly avoid it, lest they accidentally change something.

--Jean
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