Re: [libreoffice-marketing] Glyn Moody's article

Well Apache could pull out some marketing money for somewhere.  It is a 
"big name" to those in the IT industry.  So, there might be some ways 
for them to raise money for their office product.  I know that LO has 
some big name companies behind it, so if it is a name game, we have some 
good ones, as far as I remember.

For Windows users, we need to find some way to get into shows and such 
to convince these users to use LO.  If we can somehow get some of these 
Tech magazines to include LO in one of their included CD/DVD of software 
that seems to come out every so often, we might pick up a few [or many] 
users.  EVERY Windows machine I deal with, I tell their owners about LO 
and if they have an older copy of MSO [pre-2007] then I let them know 
that LO will deal with those MSO files that their version cannot.  I 
tell them that I dropped MSO years ago and still work with its files 
very well.  Plus the cost is free.

It would be nice if we somehow could get some banner ad time on Google, 
or other place that people go to often.  I do not deal with the social 
networks, but there has to be some way we can get the word out to the 
Windows users.  I wonder if could get more of the localized computer 
stores [not chains maybe] who would give the software away or install it 
on every system they sell.  A lot of the "mom and pop" stores do not 
sell MSO, due to the up front costs to them.  Give it to them free, 
maybe a number of discs, and see what happens.  I do not go into these 
stores much since if I need something, I order it online where I can get 
it cheaper.  But if I need something "today" I have gone in to buy once 
in a blue moon.

So somehow we need to get the Windows users.  Go after those who cannot 
afford to buy MSO every time a new one comes out, or when they need an 
office package for their kids at home or at college.



On 10/18/2011 08:46 AM, Tom Davies wrote:
> Hi :)
> "Ten times nothing.
> Hmm, let me do the math[s] here,
> is nothing and nothing"
> Quote from Jayne in Firefly
> Regards from
> Tom :)
>
>
> --- On Tue, 18/10/11, Ian Lynch<ianrlynch@gmail.com>  wrote:
>
> > From: Ian Lynch<ianrlynch@gmail.com>
> > Subject: Re: [libreoffice-marketing] Glyn Moody's article
> > To: marketing@global.libreoffice.org
> > Date: Tuesday, 18 October, 2011, 13:21
> > On 18 October 2011 12:53, webmaster
> > for Kracked Press Productions<
> > webmaster@krackedpress.com>
> > wrote:
> >
> > > Here is a marketing question that came from this
> > thread;
> > > If we do not capture a large market and following -
> > larger the better -
> > > what will happen to LO's market share when AOO comes
> > out and they spend the
> > > marketing dollars that LO does not have?
> <snip />
>
> > In terms of the cost of a global marketing campaign, I doubt ASF has
> > significantly more to spend that TDF, even if it was 10 times as much it
> > would still have little impact unless there was some killer way of
> > presenting things.
> <snip />
>
>
> > --
> > Ian
> >
> > Ofqual Accredited IT Qualifications (The Schools ITQ)
> >
> > www.theINGOTs.org +44 (0)1827 305940
> >
> > The Learning Machine Limited, Reg Office, 36 Ashby Road,
> > Tamworth,
> > Staffordshire, B79 8AQ. Reg No: 05560797, Registered in
> > England and
> > Wales.


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