Re: [libreoffice-marketing] Glyn Moody's article

Here is a marketing question that came from this thread;
If we do not capture a large market and following - larger the better - 
what will happen to LO's market share when AOO comes out and they spend 
the marketing dollars that LO does not have?

For this year, LO was lucky.  Without OOo producing a package after 
3.3.0, LO started to get OOo people looking for a package that is 
continuing to update its package.  I truly wonder how many OOo users LO 
got because OOo was no longer issuing updates.  When AOO comes out, how 
many will switch back?

Then there is the question on how do we keep our users instead of them 
going back to the "original" version, not under Apache?  Right now, 
open-source users have an older OOo version and the much more developed 
LO package.  LO is the only way to go is you want to use the best MS 
Office compatibility.  That was a major issue with the older OOo.  That 
is currently LO's biggest feature with our marketing, besides the 
price.  LO now can read/write .docx documents [and the other formats] 
better than any other free alternative that I know of.  If you do not 
have a MS document/spreadsheet/etc. filled with complex micros, you can 
use LO with all your old MSO documents and create all of your new ones 
as well.  This seems to work with everything but Access [so I have read 
in these lists].

LO needs to gain marketing shares and do such a good job at explaining 
why people and businesses should use our product, when AOO comes out, we 
will have a market share that is very happy with out product and will 
not be too willing to try AOO.  When it finally does come out, we need 
to make sure our package is still the better one.  All of the initial 
articles stating that LO 3.3.0 was much better than OOo 3.3.0 went to 
our favor.  Now we do not need to have articles saying AOO is now better 
than LO.

So
ramp up marketing to get more loyal users
ramp up services to keep them loyal

When AOO comes out, we need to be the better product by a big margin.  
They can send a lot of cash with marketing, while LO cannot.  We to keep 
growing and marketing at every event and show available.  We to get the 
public to back out package to the point that they will not go to a big 
company's version.  Now the work really begins.



On 10/18/2011 06:03 AM, Ian Lynch wrote:
> On 18 October 2011 10:53, Charles-H. Schulz<
> charles.schulz@documentfoundation.org>  wrote:
>
> > Hello Ian,
> >
> > 2011/10/18 Ian Lynch<ianrlynch@gmail.com>
> >
> > > > I don't think you have to hand over your copyrights at ASF; but the
> > > licence
> > > > allows anyone to take your contribution and turn it into proprietary
> > > > software.
> > > Which is a consideration everyone should take seriously. There is a clear
> > > philosophical issue there. On the other hand, if you want a standard like
> > > .odf to proliferate as widely as possible - a real goal for marketing...
> > >   Apple has spread the BSD code more than desktop GNU/Linux from all the
> > > distros.
> > Thank you Ian. Please do not take my following comment as a refusal to
> > discuss, but I'd like to keep this marketing list as a list for marketing
> > LibreOffice, and not as a general discussion list (but you can have this
> > discussion on discuss@, of course).
> I thought it was relevant to marketing since the license is likely to affect
> proliferation. Of course there is then a tension between philosophy and
> marketing benefit and the judgement might well be that philosophy is more
> important.
>
> Also I'd say if ASF has a weakness it is that most of their product line has
> never needed marketing in the same way as an end-user product has. That is
> where marketing strategies might differ, both because of the license and
> because of different culture. From an objective point of view communities
> might learn from each other as to which aspects within their own sets of
> constraints are most effective.


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