Re: [libreoffice-marketing] Glyn Moody's article

On 10/18/2011 01:53 PM, webmaster for Kracked Press Productions wrote:

> If we do not capture a large market and following - larger the better -
> what will happen to LO's market share when AOO comes out and they spend
> the marketing dollars that LO does not have?

AOOo will not have a specific marketing budget, although it might
benefit from the media activity of ASF (which is mostly focusing on
Apache brand and analysts relations). So far, TDF has had a better media
exposure than AOOo, and this is totally independent from money.

By the way, we already know what we will do in term of marketing when
AOOo binaries will be released (something that will happen in Spring 2012).

> For this year, LO was lucky.  Without OOo producing a package after
> 3.3.0, LO started to get OOo people looking for a package that is
> continuing to update its package.  I truly wonder how many OOo users LO
> got because OOo was no longer issuing updates.  When AOO comes out, how
> many will switch back?

I don't think that we were lucky, but that we have done a better
marketing job. By the way, the number of Windows users who have switched
to LO is negligible so far.

> LO needs to gain marketing shares and do such a good job at explaining
> why people and businesses should use our product, when AOO comes out, we
> will have a market share that is very happy with out product and will
> not be too willing to try AOO.  When it finally does come out, we need
> to make sure our package is still the better one.  All of the initial
> articles stating that LO 3.3.0 was much better than OOo 3.3.0 went to
> our favor.  Now we do not need to have articles saying AOO is now better
> than LO.

We always need positive articles.

> When AOO comes out, we need to be the better product by a big margin. 
> They can send a lot of cash with marketing, while LO cannot.  We to keep
> growing and marketing at every event and show available.  We to get the
> public to back out package to the point that they will not go to a big
> company's version.  Now the work really begins.

Again, AOOo won't have a marketing budget. They are starting to build a
marketing group now, and we'll follow closely the development in order
to anticipate their actions.

-- 
Italo Vignoli
italo.vignoli@gmail.com
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skype italovignoli

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