Re: [libreoffice-marketing] Suggestions re: slogans (native language groups)

Hi Marc,

Having been an advertising copywriter for over thirty years, I'd like to
participate for a Dutch slogan.

Slogans tend to be language-specific. What sounds well and convincingly in
one language, might not in another. However, generally speaking the *
positioning* of LibreOffice should be the same all over the world.
(Positioning is how you want a product to be perceived compared to other
products in the same category.)

Has a positioning been agreed upon? What benefit is emphasized? LibO is free
(as in beer)? LibO is FLOSS (as a bird)? LibO is an alternative to MS
Office, reading and writing MS formats? LibO is complete (6 applications in
1 suite)? LibO is the one to place your bet on (contrary to OOo)?

It is hard to say something sensible about the length. The most important
thing is that the slogan is a catchy imaginative wording of one simple
(provocative) thought. (Great examples. Thought: "we are future oriented" ->
slogan: Today Tomorrow Toyota. Thought: "Don't be shy. Try it. You can do
more than you think" -> "Just do it")

The thought preceeds the slogan. What is the thougt, internationally?

Riemer


2011/4/27 Marc Paré <marc@marcpare.com>

> I recently added the language groups bar on the slogans wiki page[1] and am
> participating on two groups (French and Spanish) with the creation of native
> French and Spanish native slogans.
>
> On the Spanish list, we are having a discussion as to the length of the
> slogans and I thought it would be of interest to get some feed back as to
> how long or short or reasonable in length should be the slogan.
>
> As some of the members on the marketing team have had experience in using
> slogans on different marketing materials, I thought these people could offer
> some suggestions as to the length of the slogan and its impact on the
> materials.
>
> We need to talk about this as some groups are at the point where they would
> like to get their own marketing material ready. A slogan, IMO, always add
> value to marketing material.
>
> BTW ... I also notice that EO (Estonia -- not sure if I am right) is also
> working on its slogans.
>
> Thanks for any input.
>
> Marc
>
> [1] http://wiki.documentfoundation.org/Marketing/Slogan
>
>
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