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Hi Riemer

Le 2011-04-27 12:27, Riemer Thalen a écrit :

The positioning philosophy should be an worldwide
guideline, but the exact wording slogan depends on the language. It seldom
works to translate a slogan into another language -- if it is possible at

An infamous pitfall for creating and/or selecting slogans is to
over-estimate funny, catchy or smart lines. Although it works well if a
slogan has a hook or a catch, it is more important to say the right thing
than to display your wit. (Both is best.)

I think it would be a good idea to have a discussion here on the content of
the slogan. What should we say in our slogans? How do we position

My first thought would be -- please improve on this! -- "LibreOffice is a
complete office suite for every kind of user and it is free open source."
A not very catchy but clear slogan could be: [ LibreOffice ] "Everything you
need. For free."

Agree with this. So, if we made a statement on what LibreOffice stands for (positioning) such as you mention: "LibreOffice is a complete office suite for every kind of user and it is free open source.", from there the native language groups could work out their slogans. This sounds more reasonable to me. And we would all be heading in the right direction.

If we were to then debate anything it would be the positioning statement: "LibreOffice is a complete office suite for every kind of user and it is free open source."

So far we have adopted the slogan: "freedom has never been so suite" as our (I don't think that this has been officially endorsed, but the general consensus for the international list (English) is that this is the one that we are using. If we would like to keep this slogan, could we adopt this as our positioning statement and use it as direction/suggestion for the native language groups? That way we are all heading in the same direction.

It would be nice to hear from Italo on this point.



BTW, I am not sure if you have read the international wiki page, but you may find it interesting:

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