[libreoffice-marketing] Re: Suggestions re: slogans (native language groups)

Hi Riemer

Le 2011-04-27 12:27, Riemer Thalen a écrit :

> The positioning philosophy should be an worldwide
> guideline, but the exact wording slogan depends on the language. It seldom
> works to translate a slogan into another language -- if it is possible at
> all.
>
> An infamous pitfall for creating and/or selecting slogans is to
> over-estimate funny, catchy or smart lines. Although it works well if a
> slogan has a hook or a catch, it is more important to say the right thing
> than to display your wit. (Both is best.)
>
> I think it would be a good idea to have a discussion here on the content of
> the slogan. What should we say in our slogans? How do we position
> LibreOffice?
>
> My first thought would be -- please improve on this! -- "LibreOffice is a
> complete office suite for every kind of user and it is free open source."
> A not very catchy but clear slogan could be: [ LibreOffice ] "Everything you
> need. For free."

Agree with this. So, if we made a statement on what LibreOffice stands 
for (positioning) such as you mention: "LibreOffice is a  complete 
office suite for every kind of user and it is free open source.", from 
there the native language groups could work out their slogans. This 
sounds more reasonable to me. And we would all be heading in the right 
direction.

If we were to then debate anything it would be the positioning 
statement: "LibreOffice is a  complete office suite for every kind of 
user and it is free open source."

So far we have adopted the slogan: "freedom has never been so suite" as 
our (I don't think that this has been officially endorsed, but the 
general consensus for the international list (English) is that this is 
the one that we are using. If we would like to keep this slogan, could 
we adopt this as our positioning statement and use it as 
direction/suggestion for the native language groups? That way we are all 
heading in the same direction.

It would be nice to hear from Italo on this point.

Cheers

Marc


BTW, I am not sure if you have read the international wiki page, but you 
may find it interesting: http://wiki.documentfoundation.org/Marketing/Slogan


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