Re: [libreoffice-design] LibO logo

Hey Joey, hey all,

I really think your slight changes on the typeface improve the logo a 
lot (aside from the question if it is already too late to change it 
now). But for me as a ligature enthusiast the use of a ligature in the 
logo would create the impression that LibO is finally capable of 
handling ligatures of open type fonts - but unfortunately it is not...

Perhaps the proper moment to change the logo as you proposed would be 
the release of the LibO version that supports ligatures :)

Cheers,
Martin


On 22.02.2011 17:17, Johannes Bausch wrote:
> Hey,
>
> thanks Bernhard for your clearing words - I agree with what you say about
> changing the logo. You might be right that the community accepts a change
> towards the community branding (I'm not sure about companies who use it,
> though).
> Although funding is the main concern atm I have been working on the logo
> this afternoon and tried to incorporate your citicism. You can see my
> step-by-step improvement on my user page on the wiki:
> http://wiki.documentfoundation.org/User:Joey
> I tried to explain every step I did and why I think it was necessary.
> Finally, I've done a quick render in blender (see bottom of page).
> Comments&  critique as always welcome.
>
> Thanks,
> Joey
>
> 2011/2/22 Bernhard Dippold<bernhard@familie-dippold.at>
>
> > Hi Joey, all,
> >
> > Johannes Bausch schrieb:
> >
> > > [...] For me it seems like we've already somehow
> > > finalized the design on the "LibreOffice" logo. Do all of you (really
> > > everyone) comply with the design? Because although we're aiming for a
> > > community-based design, I would strongly discourage you (us) from
> > > completely
> > > changing the logo at such a late time. The logo itself is one of the most
> > > important identifiers, so I would just work on the finishing. Because when
> > > we have all that incredible amount of graphics and media and so on, who is
> > > going to change the logo later on? Noone. Then we're stuck with what we
> > > have.
> > I slightly disagree because of two reasons:
> >
> > Even if we came up now with a new logo, it would break what we have
> > achieved by now. People have already produced marketing material, our logo
> > has been presented to the public for nearly five months, two product
> > versions contain it and have been marketed by this logo.
> >
> > So - if we "just" want to change the logo to something totally different,
> > we are already too late.
> >
> > But: We can design a new logo and replace the present one, if there is a
> > really good reason to do so. It has to be backed by a good marketing
> > strategy, we probably need to combine this replacement with the release of a
> > new major (or at least minor) product version.
> >
> > All this can be handled, provided that our users will follow us...
> >
> > With the community branding such a major positive effect can take place,
> > strengthening our team and the community's perception in public. I can't
> > tell you how the logo will look like after this effort: It might be kept
> > (nearly) as it is, modified partially by keeping the general design language
> > or changed more radically.
> >
> > Let's see, what we can achieve in the meantime.
> >
> >   The logo is ok, but it has some flaws, as I've already pointed out. (some
> > > of
> > > which I've addressed, see e.g. the kerning issue in the wiki).
> > Just for reference:
> > http://wiki.documentfoundation.org/File:Logo.svg
> >
> > (Your logo_2 seems to fit more with the community branding)
> >
> > In my eyes slight modifications to the logo are possible, if they are small
> > enough that people recognize it at the first glance.
> >
> > I reduced the space between symbol and text for the external logo, and
> > caused by the different positions and sizes this logo looks different from
> > the TDF logo.
> >
> > If you worked on kerning and ligatures of the logo text, this could be
> > integrated in the main source quite soon.
> >
> > But I don't really like the "ffi" ligature: it looks a bit too "serif"
> > instead of "sans". Perhaps it's just me..
> >
> > Best regards
> >
> > Bernhard
> >
> > --
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