Re: [libreoffice-design] LibO logo (was: Collection of thoughts)

Hi Joey, all,

Johannes Bausch schrieb:
> [...] For me it seems like we've already somehow
> finalized the design on the "LibreOffice" logo. Do all of you (really
> everyone) comply with the design? Because although we're aiming for a
> community-based design, I would strongly discourage you (us) from completely
> changing the logo at such a late time. The logo itself is one of the most
> important identifiers, so I would just work on the finishing. Because when
> we have all that incredible amount of graphics and media and so on, who is
> going to change the logo later on? Noone. Then we're stuck with what we
> have.

I slightly disagree because of two reasons:

Even if we came up now with a new logo, it would break what we have 
achieved by now. People have already produced marketing material, our 
logo has been presented to the public for nearly five months, two 
product versions contain it and have been marketed by this logo.

So - if we "just" want to change the logo to something totally 
different, we are already too late.

But: We can design a new logo and replace the present one, if there is a 
really good reason to do so. It has to be backed by a good marketing 
strategy, we probably need to combine this replacement with the release 
of a new major (or at least minor) product version.

All this can be handled, provided that our users will follow us...

With the community branding such a major positive effect can take place,
strengthening our team and the community's perception in public. I can't 
tell you how the logo will look like after this effort: It might be kept 
(nearly) as it is, modified partially by keeping the general design 
language or changed more radically.

Let's see, what we can achieve in the meantime.

> The logo is ok, but it has some flaws, as I've already pointed out. (some of
> which I've addressed, see e.g. the kerning issue in the wiki).

Just for reference:
http://wiki.documentfoundation.org/File:Logo.svg

(Your logo_2 seems to fit more with the community branding)

In my eyes slight modifications to the logo are possible, if they are 
small enough that people recognize it at the first glance.

I reduced the space between symbol and text for the external logo, and 
caused by the different positions and sizes this logo looks different 
from the TDF logo.

If you worked on kerning and ligatures of the logo text, this could be 
integrated in the main source quite soon.

But I don't really like the "ffi" ligature: it looks a bit too "serif" 
instead of "sans". Perhaps it's just me..

Best regards

Bernhard

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