Re: [us-marketing] US and Canada Marketing Project Ideas

Le 2010-10-21 08:12, jonathon a écrit :
> Educational market.
>
> Expanding upon that, construct a list of features that will make the
> office suite of choice in each market segment:
> * Legal;
> * Health care;
> * Theatre / Entertainment;
> * etc;
>
> jonathon

Yes, that would have been my next suggestion. However, if we develop a 
strategic campaign where we concentrate on one group at a time so as not 
to spread ourselves too thin I would suggest a model like the following 
and would also suggest we target the largest of these groups "Education" 
as this is where we will have the most influence if we can convince the 
right organisation to migrate to LibO:

Education (NOT ACADEMIA) campaign:

============
Initial work:
============
* make sure the support forums/mailist/nntp are established and 
strategically located on the TDF/LibO site
* see if there is the possibility of IT "type" help desk for networking 
concerns with LibO (may include dev support) -- could also involve a 
"pay per call" service.
* make sure that network installation is possible and easily done on 
different platforms (could arrange for "test" locations at some school 
board sites, with LibO dev involvement)
* make sure that there are many educational specific templates for 
downloading (match these with governmental educational agencies and the 
student expectation lists etc.)
* make sure that there are enough clip arts/sounds in the LibO suite
* collect data re: use of MSO templates presently in use for 
Staff/Office use and arrange for creation of compatible LibO version
* collect data re: use of MSO marcos presently in use for Staff/Office 
use and arrange for creation of compatible LibO version
* collect data: complimentary plugins/extensions/code that will improve 
the LibO suite for the Educational field
* suggest to devs the result of polls of above addins and see if any 
devs are interested
* collect data: contacts and addresses of various Educational 
organisations responsible for the testing/recommendation/acquisition of 
educational software
* collect names of individuals who are ready to help support and demo 
LibO at individual schools
* lobby various organisations to accept the OASIS document ISO formats. 
Advocacy.
* prepare support on-line materials (pamphlets; videos; weblinks to 
important sites (OASIS, ISO, ...) related to the educational field and 
LibO advocacy etc.)

============
Create Specialised LibO Teams *:
============
* create a "LibO IT Network Install Team" specialising in network 
installation (may be used as a "pay per call" team)
* create a "LibO Macro Team", ready to create macros quickly when LibO 
reps need to replace MSO macros
* create a "LibO Educational Template Team (US(States) and 
Canada(Provinces-En/Fra))" ready to create/help template by request for 
educational organisations. This team should be aware of various 
Educational programme expectations for students at state level/province 
level.
* create a "LibO Presentation Team" ready to showcase LibO as well very 
knowledgeable of the use of the LibO Suite.

* members may participate in more than one team.


============
Publicity/lobby:
============
* contact targetted Educational organisations responsible for the 
testing/recommendation/acquisition of educational software
* arrange for presentations of the LibO suite to these organisations 
(for LibO staff/office usage)
* arrange for presentations to teacher organisations
* arrange for presentations to parent associations
* arrange for media (local) communiqués re: value of LibO in Education 
(for added public discussion and public pressure)
* have TCO stats ready for MSO rebuttals (real-life MSO->LibO changeover 
at some school boards)

============
Follow-up publicity/lobby
============
* have TCO stats ready for MSO rebuttals -- this is an important point
* have a problem-solving team to trouble-shoot any hiccups in IT network 
installation -- related to the "LibO IT Newtwork Install Team" (may be 
used as a "pay per call" team)
* have a problem-solving team to trouble-shoot any in-class/student 
concerns -- related to the "LibO Presentation Team"
* advocate the use of the LibO user help support forums/mailist/nntp -- 
emphasis on forums

Marc

--
Marc Paré
http://www.parEntreprise.com


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