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Le 2010-10-24 16:02, Italo Vignoli a écrit :

In my opinion, the first effort must be concentrated on media relations
(media at large, i.e. traditional media, especially Windows media, and
new media).

The first problem to overcome is the fact that the product is totally
unknown. OOo in Italy was trailing until 2004, when we have started to
promote the product with an aggressive PR campaign. In five years we
have gone from nowhere to 8 million downloads per year (larger than the
number of new PCs sold in the market, so it's clear than OOo is gaining
market share, and even MS had to acknowledge it).

Today, the number of Google searches about OOo is bigger than the number
of searches about MS Office. OOo market share in Italy is well over 20%,
and in industrial areas the software is installed in over 50% of companies.

Of course, you don't need to get to these figures to start promoting
LibreOffice in education or in other sectors, but popularity helps and
is changing the scenario.

It looks like we will have another group to contend with. I has become clear to me that Oracle will continue to promote the OOo or until its demise becomes clear. They are just waiting on the sidelines to see if the OOo is going to rally and re-organise/recover after the split. We cannot ignore the fact that there is still an organisation and that Oracle is in not interest to have us declaring that we are the natural progression of OOo. I really don't think that we will be afforded this argument and that the remaining OOo members will also contest this argument.

So we will have to decide if we are a "fork". I am of the opinion, at this point, that unless the OOo closes it doors this week and Oracle hands back the name, that we will have to advertise ourselves as a fork of OOo and by the sheer number of member devs/users that we have weight and momentum on our side. Corporate support should also take a very much "front and center" place in our advertising.


Marc Paré

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