Re: [us-marketing] US and Canada Marketing Project Ideas

Le 2010-10-24 16:02, Italo Vignoli a écrit :
> In my opinion, the first effort must be concentrated on media relations
> (media at large, i.e. traditional media, especially Windows media, and
> new media).
>
> The first problem to overcome is the fact that the product is totally
> unknown. OOo in Italy was trailing until 2004, when we have started to
> promote the product with an aggressive PR campaign. In five years we
> have gone from nowhere to 8 million downloads per year (larger than the
> number of new PCs sold in the market, so it's clear than OOo is gaining
> market share, and even MS had to acknowledge it).
>
> Today, the number of Google searches about OOo is bigger than the number
> of searches about MS Office. OOo market share in Italy is well over 20%,
> and in industrial areas the software is installed in over 50% of companies.
>
> Of course, you don't need to get to these figures to start promoting
> LibreOffice in education or in other sectors, but popularity helps and
> is changing the scenario.
Agreed.

It looks like we will have another group to contend with. I has become 
clear to me that Oracle will continue to promote the OOo or until its 
demise becomes clear. They are just waiting on the sidelines to see if 
the OOo is going to rally and re-organise/recover after the split. We 
cannot ignore the fact that there is still an OOo.org organisation and 
that Oracle is in not interest to have us declaring that we are the 
natural progression of OOo. I really don't think that we will be 
afforded this argument and that the remaining OOo members will also 
contest this argument.

So we will have to decide if we are a "fork". I am of the opinion, at 
this point, that unless the OOo closes it doors this week and Oracle 
hands back the OOo.org name, that we will have to advertise ourselves as 
a fork of OOo and by the sheer number of member devs/users that we have 
weight and momentum on our side. Corporate support should also take a 
very much "front and center" place in our advertising.

Marc


--
Marc Paré
http://www.parEntreprise.com


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