Re: [us-marketing] US and Canada Marketing Project Ideas

Le 2010-10-25 08:28, Italo Vignoli a écrit :
> Marc Paré wrote:
>
> > A "Lead LibreOffice Media Rep." as official spokesperson for LibO and
> > overseer of all things media (in coordination with SC) -- isn't this Italo?
> Yes, it's me and Florian Effenberger.
>
> > 1) European market
> Europe is slightly more complex, as there are over 30 countries with at
> least a different language for each one. You can't use English in most
> countries, where you have to use the local language.
>
> > 2) Asian market
> Similar to Europe.
>
> > 3) Australian/NewZealand market
> Similar to North America: English is the main language.
>
> > 4) South Amercian, Central American and Mexican (usually a North
> > American partner but due to the language requirement best suits here)
> Brazil is already in place, but the Spanish speaking countries are very
> diverse and probably need a specific representative for each one.
>
> > 5) Eurasian market (Russian etc.)
> This is a mess, in the sense that several countries are still very young
> and do not have independent media organizations.
>
> > 6) Africa (this could really be challenging, but we should try to make
> > inroads here and have to deal with language issues)
> Language is a bigger problem in Europe than in Africa. The number of
> official languages is lower, and the majority of upper class speaks a
> second language (mostly English, or French or Portuguese).
>
> All this said, I think that we should start acting where we have a
> community and representatives. Media relations are a specific task but
> every individual with decent communication capabilities can start doing
> something.
>
> I would definitely avoid waiting for a structure to be in place, because
> it could take ages.
Thanks for the answer Vitoli. Re: structure, at this point it pretty 
well hinges on "people manpower" and available time for whoever is 
interested. I happen to have the luxury (if you can call it that) of 
recuperating from 2 major back surgeries and the only comfortable place 
for me in the house is my 12 year old's computer chair. The stuffing is 
just at all of the right places. I am also off work and sleep very 
little due to my condition. Hence my frequent involvement on the mailists.

Anyway, back to the marketing of LibO:

How long is it estimated before the release of the first LibO version? 
We should be told as to how long it is estimated so that we may be 
better prepared. If we have the approximate date, could we then post it 
on the events calendar?

Could we also start really centralising the marketing resources on a 
Wiki so that we can take stock of what we presently have. I don't really 
think that the language of the resources is of concern. We should just 
take inventory of everything to see what we have. The Wiki looks a 
little bare for resources.

We also need to have the same message re: Oracle + OOo and LibO, as the 
LibO relationship with Oracle has unfolded so quickly over the past 
week. So, as it stands now, it looks like Oracle is going it alone with 
OOo and showing up at conferences. We should have pretty well the same 
message coordinated over our marketing groups as we will inevitably be 
asked some pointed questions. Could we then have directed answers from 
the main marketing guru so that we are all saying the same thing?

1. Who is now the real suite, is LibO a fork of OOo?
** my personal opinion is that we can no longer call LibO the natural 
progression of OOo as OOo is still being supported and funded through 
Oracle. So for all intents and purposes, Oracle can and will say that at 
OOo, it is business as usual. I think we should call ourselves a fork 
because at this point this is what we are.

2. Who are your official business partners?
** people will want to know who is backing us financially or giving us 
credibility. We should have a list of business supporting us as well as 
the various communities' support names. We should start naming names to 
add pressure onto OOo.

3. Do you have any paid developers on LibO. If not, then they would have 
stayed with OOo and Oracle. If yes, how many and does LIbO expect in the 
near future to hire more? How many devs does LibO have at the moment?

I am not sure, but are there any more obvious questions that we should 
be prepared to answer?

Marc

--
Marc Paré
http://www.parEntreprise.com


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