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On Sun, 2010-10-24 at 22:02 +0200, Italo Vignoli wrote:
Marc Paré wrote:

Yes, that would have been my next suggestion. However, if we develop a
strategic campaign where we concentrate on one group at a time so as not
to spread ourselves too thin I would suggest a model like the following
and would also suggest we target the largest of these groups "Education"
as this is where we will have the most influence if we can convince the
right organisation to migrate to LibO:

In my opinion, the first effort must be concentrated on media relations
(media at large, i.e. traditional media, especially Windows media, and
new media).

Yes we need someone that is comfortable dealing with, or willing to
become so, traditional media - that is most certainly me so I'll just
agree that someone, hopefully, will take that on.

The first problem to overcome is the fact that the product is totally

Right LibreOffice needs to have some concerted effort getting the name
out, without being attached to it. which is simply to say
that up till now is has all been about and the 'event'
resulting in LibreOffice - There are some blogs going up with How To
style content using only LibreOffice product, encouraging that would be
a good idea IMO.

Today, the number of Google searches about OOo is bigger than the number
of searches about MS Office. OOo market share in Italy is well over 20%,
and in industrial areas the software is installed in over 50% of companies.

Just to be sure that is more searches for ooo vs mso in Italy, yes?

Of course, you don't need to get to these figures to start promoting
LibreOffice in education or in other sectors, but popularity helps and
is changing the scenario.

*chuckling*...I'm still avoiding engaging in the education
discussion..but I am interested to say the least.


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