Re: [us-marketing] US and Canada Marketing Project Ideas

Marc Paré wrote:

> Yes, that would have been my next suggestion. However, if we develop a
> strategic campaign where we concentrate on one group at a time so as not
> to spread ourselves too thin I would suggest a model like the following
> and would also suggest we target the largest of these groups "Education"
> as this is where we will have the most influence if we can convince the
> right organisation to migrate to LibO:

In my opinion, the first effort must be concentrated on media relations
(media at large, i.e. traditional media, especially Windows media, and
new media).

The first problem to overcome is the fact that the product is totally
unknown. OOo in Italy was trailing until 2004, when we have started to
promote the product with an aggressive PR campaign. In five years we
have gone from nowhere to 8 million downloads per year (larger than the
number of new PCs sold in the market, so it's clear than OOo is gaining
market share, and even MS had to acknowledge it).

Today, the number of Google searches about OOo is bigger than the number
of searches about MS Office. OOo market share in Italy is well over 20%,
and in industrial areas the software is installed in over 50% of companies.

Of course, you don't need to get to these figures to start promoting
LibreOffice in education or in other sectors, but popularity helps and
is changing the scenario.

-- 
Italo Vignoli
Mobile: +39.348.5653829 - VoIP: +39.02.320621813
Email: italo.vignoli@gmail.com - Skype: italovignoli

-- 
E-mail to marketing+help@us.libreoffice.org for instructions on how to unsubscribe
List archives are available at http://us.libreoffice.org/lists/marketing/
All messages you send to this list will be publicly archived and cannot be deleted