Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Hi Marc,
On 21/12/2012 19:03, Marc Paré wrote:
> Hi Sophie,
>
> Le 2012-12-21 11:49, Sophie Gautier a écrit :
> > Beside that, we didn't wait either to market the community, even if much
> > more should be done. Native language groups have already made huge
> > efforts to get new contributors at all levels and this has been done
> > using the same logo, most of the time just adding the language code on
> > or around it, but always with this logo has a basis of recognition for
> > our community.
> >
> > Kind regards
> > Sophie
>
> I think this is less of a problem with nl groups. When FR-LibreOffice is
> used, it usually means community unless you are on the download page.
> But I think most people will associate the nl-LibreOffice with a
> community to start off with.

But most of the time we say that we are the LibreOffice community, and
for the FR group, we even don't use the letters for our marketing
material (the banner, pins, etc...). See also the marketing material
used by the other groups, we don't need to have anything else than
LibreOffice to feel that the community is behind.
> The problem here is where to use "LibreOffice" to mean both the
> community and the product. I am proposing that a subtle visual aid would
> perhaps help in marketing our community and obviously help us in
> marketing the already established product logo.

It's not necessary, we are used to have the same branding for the
product and the community. The product is our baby and we are part of
the product. No need to differentiate between the two, it is the same.

Kind regards
Sophie

-- 
Sophie Gautier <sophie.gautier@documentfoundation.org>
Tel:+33683901545
Membership & Certification Committee Member - Co-founder
The Document Foundation

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