Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Hello Marc,

Le vendredi 21 décembre 2012 à 09:42 -0500, Marc Paré a écrit :
> Le 2012-12-21 06:38, Charles-H. Schulz a écrit :
>
> > Can someone point to a rationale about having a logo for the community
> > that would be different from the logo we use everyday? We have two
> > logos. One which can only be used with explicit written permission (the
> > one with the TDF subline) and one that has more convenient terms. The
> > notion that there should be a different logo used by the community is
> > troubling for at least two reasons:
> > 1. the community is LibreOffice which is the community which is
> > LibreOffice... :-)
> > 2. marketing-wise we are pushing the branding forward, raising its
> > awareness and do not want the brand to be diluted (esp. with unclear
> > needs such as this one).
> >
> > Thanks,
> > Charles.
>
> We should also get Italo's opinion on this as well, and, make a note of 
> the decision so that we do not go over it again.
>
> A lot of the confusion is that the community and community-product -> 
> "LibreOffice Suite" share the same logo. We may need to differentiate 
> the two if we are to promote both. As you suggested, the "page icon with 
> surrounding people-figures" may need some work if we were to develop a 
> logo for the community.
>
> Perhaps a combination of the formal logo (with subline) and the 
> suggested community-page-icon[1]? This would allow us a recognized brand 
> with two flavours -- community as well as product. If we were to adopt 
> this as our community logo, we would then have the following breakdown 
> in logos:
>
> 1. Community logo
> * with TDF subline for official use
> * without TDF subline for unofficial use
>
> 2. Product logo
> * with TDF subline for official use
> * without TDF subline for unofficial use
>
> 3. We would also have the LibreOffice "page" icon brand that, IMO, we 
> should also defend/protect against abuse. The page icon is the base for 
> many of our icon design development. We should develop brand recognition 
> for this as well.
>
> So far the LibreOffice logo has been pushed more for the product than 
> the community. The proposed community logo[1] would be close enough to 
> the "up-to-now product logo" to gain quick brand recognition. Maybe we 
> should not mess around with the "up-to-now" product logo brand 
> recognition and develop a community logo in tandem with the product logo.


But again, why do you want to differentiate, esp. now that we're
essentially saying that we're not pushing the product but equate the
product and the community? Why a different logo? That's what I don't
get. It is not like there's a product, a company producing it, and then
a community of fans of the product with a specific identity. It is
rather that there's a community happening to develop a product and being
in charge of it at every stage. Am I missing something here? :-)
It appears to add one more layer of complexity and confusion on a
marketing team that's already struggling to take off...

best,
Charles. 




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