Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Hi Marc,

How do you suggest users "adopt" a community?


On Fri, Dec 21, 2012 at 4:50 PM, Marc Paré <marc@marcpare.com> wrote:

> Le 2012-12-21 10:11, Charles-H. Schulz a écrit :
>
> > Hello Marc,
>
>
> > > We should also get Italo's opinion on this as well, and, make a note of
> > > the decision so that we do not go over it again.
> > >
> > > A lot of the confusion is that the community and community-product ->
> > > "LibreOffice Suite" share the same logo. We may need to differentiate
> > > the two if we are to promote both. As you suggested, the "page icon with
> > > surrounding people-figures" may need some work if we were to develop a
> > > logo for the community.
> > >
> > > Perhaps a combination of the formal logo (with subline) and the
> > > suggested community-page-icon[1]? This would allow us a recognized brand
> > > with two flavours -- community as well as product. If we were to adopt
> > > this as our community logo, we would then have the following breakdown
> > > in logos:
> > >
> > > 1. Community logo
> > > * with TDF subline for official use
> > > * without TDF subline for unofficial use
> > >
> > > 2. Product logo
> > > * with TDF subline for official use
> > > * without TDF subline for unofficial use
> > >
> > > 3. We would also have the LibreOffice "page" icon brand that, IMO, we
> > > should also defend/protect against abuse. The page icon is the base for
> > > many of our icon design development. We should develop brand recognition
> > > for this as well.
> > >
> > > So far the LibreOffice logo has been pushed more for the product than
> > > the community. The proposed community logo[1] would be close enough to
> > > the "up-to-now product logo" to gain quick brand recognition. Maybe we
> > > should not mess around with the "up-to-now" product logo brand
> > > recognition and develop a community logo in tandem with the product logo.
> >
> >
> > But again, why do you want to differentiate, esp. now that we're
> > essentially saying that we're not pushing the product but equate the
> > product and the community? Why a different logo? That's what I don't
> > get. It is not like there's a product, a company producing it, and then
> > a community of fans of the product with a specific identity. It is
> > rather that there's a community happening to develop a product and being
> > in charge of it at every stage. Am I missing something here? :-)
> > It appears to add one more layer of complexity and confusion on a
> > marketing team that's already struggling to take off...
> >
> > best,
> > Charles.
> I think the dilemma here is that we are in fact trying to do 2 things at
> once. Up until the LibreOffice Conference 2012, we had been trying to
> establish the LibreOffice "product" brand and have managed this quite well.
> The iconic LibreOffice name, color (green) and iconic page-logo have a
> foothold on the office suite circuit.
>
> Since the LibreOffice Conference 2012, we are now shifting our approach to
> branding our community (which, BTW, I much more prefer). However, we have
> spent the last 2 years, working the medias, conferences etc. and have
> achieved significant recognition by the public of the LibreOffice suite, by
> and large, also by the recognition of the LibreOffice logo brand. I don't
> believe that when the public/enterprises see the LibreOffice logo that they
> have our community in mind, they rather see the LibreOffice product and
> docs, and rightly so -- our marketing has worked. We were being a little
> selfish in trying to get more people to adopt the product rather than adopt
> the community.
>
> In my opinion, I would suggest we not waste the product brand recognition
> that has been gained in the last 2 years and throw it away in order to
> "re-boot" our priorities. I think this would not be a good tactical move
> for our product brand. I would now suggest we develop a community logo that
> our social media websites could use to advance our community brand. The
> logo does not have to be that much different from the established product
> brand, but just have enough subtle differences to show community
> involvement. However, the common design lines of the community and product
> logos will work in our favour and help boost the community brand
> recognition.
>
> We can then work a little more on community building, which is quite
> lacking at the moment.
>
> Cheers,
>
> Marc
>
>
>
> --
> Marc Paré
> Marc@MarcPare.com
> http://www.parEntreprise.com
> parEntreprise.com Supports OpenDocument Formats (ODF)
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>
>
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