[libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Le 2012-12-21 10:11, Charles-H. Schulz a écrit :
> Hello Marc,

> > We should also get Italo's opinion on this as well, and, make a note of
> > the decision so that we do not go over it again.
> >
> > A lot of the confusion is that the community and community-product ->
> > "LibreOffice Suite" share the same logo. We may need to differentiate
> > the two if we are to promote both. As you suggested, the "page icon with
> > surrounding people-figures" may need some work if we were to develop a
> > logo for the community.
> >
> > Perhaps a combination of the formal logo (with subline) and the
> > suggested community-page-icon[1]? This would allow us a recognized brand
> > with two flavours -- community as well as product. If we were to adopt
> > this as our community logo, we would then have the following breakdown
> > in logos:
> >
> > 1. Community logo
> > * with TDF subline for official use
> > * without TDF subline for unofficial use
> >
> > 2. Product logo
> > * with TDF subline for official use
> > * without TDF subline for unofficial use
> >
> > 3. We would also have the LibreOffice "page" icon brand that, IMO, we
> > should also defend/protect against abuse. The page icon is the base for
> > many of our icon design development. We should develop brand recognition
> > for this as well.
> >
> > So far the LibreOffice logo has been pushed more for the product than
> > the community. The proposed community logo[1] would be close enough to
> > the "up-to-now product logo" to gain quick brand recognition. Maybe we
> > should not mess around with the "up-to-now" product logo brand
> > recognition and develop a community logo in tandem with the product logo.
>
>
> But again, why do you want to differentiate, esp. now that we're
> essentially saying that we're not pushing the product but equate the
> product and the community? Why a different logo? That's what I don't
> get. It is not like there's a product, a company producing it, and then
> a community of fans of the product with a specific identity. It is
> rather that there's a community happening to develop a product and being
> in charge of it at every stage. Am I missing something here? :-)
> It appears to add one more layer of complexity and confusion on a
> marketing team that's already struggling to take off...
>
> best,
> Charles.

I think the dilemma here is that we are in fact trying to do 2 things at 
once. Up until the LibreOffice Conference 2012, we had been trying to 
establish the LibreOffice "product" brand and have managed this quite 
well. The iconic LibreOffice name, color (green) and iconic page-logo 
have a foothold on the office suite circuit.

Since the LibreOffice Conference 2012, we are now shifting our approach 
to branding our community (which, BTW, I much more prefer). However, we 
have spent the last 2 years, working the medias, conferences etc. and 
have achieved significant recognition by the public of the LibreOffice 
suite, by and large, also by the recognition of the LibreOffice logo 
brand. I don't believe that when the public/enterprises see the 
LibreOffice logo that they have our community in mind, they rather see 
the LibreOffice product and docs, and rightly so -- our marketing has 
worked. We were being a little selfish in trying to get more people to 
adopt the product rather than adopt the community.

In my opinion, I would suggest we not waste the product brand 
recognition that has been gained in the last 2 years and throw it away 
in order to "re-boot" our priorities. I think this would not be a good 
tactical move for our product brand. I would now suggest we develop a 
community logo that our social media websites could use to advance our 
community brand. The logo does not have to be that much different from 
the established product brand, but just have enough subtle differences 
to show community involvement. However, the common design lines of the 
community and product logos will work in our favour and help boost the 
community brand recognition.

We can then work a little more on community building, which is quite 
lacking at the moment.

Cheers,

Marc


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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