[libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Hi Charles,

I'll keep it short as we have most likely argumented this enough to 
agree to disagree.

Le 2012-12-21 12:39, Charles-H. Schulz a écrit :

> I indeed think that you didn't get the memo (anyone follows the
> board-discuss list here?). Marketing has been broken into two
> "meta-tasks" or team  since this summer . Italo is very much in charge
> of Marketing/Communications (MarCom) and I am in charge of the strategic
> marketing, which does not involve communications, but does include all
> the "rear" operations  that marketing needs, as well as community
> building. Of course, no one is nitpicking and having preseances, so you
> will see Italo here just as often as before, and we are not locked in
> our clusters but are working jointly all together in a smooth way (which
> we've been doing in the past).

Yes, I am on the board-discuss list and obviously missed the memo as 
well as the announcement on this list. Thanks for clearing this up.

> > As for the logo dilemma, would the use of a community logo and a product
> > logo confuse? No. Would we confuse the community and users/enterprises
> > if we used one logo? Yes. Unfortunately, we started off with a "product
> > logo" and IMO we should work towards another similar logo but with very
> > subtle differences to identify our community.
> >
> > Do we need a product logo? Yes, we absolutely need a product logo.
> > Without a product logo, we risk confusing corporate/enterprise adoption
> > and to a lesser extent user adoption. Competition in the OfficeSuite
> > universe is fierce and going without a product logo does not seem like a
> > good plan. Do we need a community logo? Yes, because we need to
> > community build and people get that "fuzzy warm" feeling when they cozy
> > up to a community logo.
> >
> > Hope this clears up my opinions on this a bit.
>
> I now understand many of your points above, although I still don't get
> yours on the community logo.

I am not sure how much more information I could provide. Simply said, we 
created a product logo which has attained market presence 
(identification). IMO, we should not use it for community identification 
but propose we adopt a similar logo which is modified in a subtle way 
for community representation. This would allow us to market both brands 
and allow more marketing flexibility with both community-brand and 
product-brand.

Abandoning our product-brand logo, and, re-defining it as a 
community-product-brand logo, IMO, would not be a good plan from a 
marketing point of view.


Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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