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I think a "marketing strategy" should have been well defined a year ago.

I think TDF/LO is well behind in this part of the marketing of this great product.

Us regional distribution people are trying our best without a TDF/LO marketing plan from The Board. Hopefully we will get some guidelines, marketing materials [files to be printed locally] and other things that we can "get" to help in our regional promotion of LO.

Be nice to have promotional items like hats, polo shirts, and pens to help promote the product. But, that can take time and marketing monies that TDF/LO does not have, or the regional people do not have. One day, hopefully.

On 07/16/2012 10:33 AM, Evans Ikua wrote:
I think this is an important discussion and something to chew on. I will
also put in a few thoughts in the coming days, at least from my perspective
and experience carrying out FOSS Advocacy in Africa.


On Mon, Jul 16, 2012 at 5:12 PM, Charles-H. Schulz <> wrote:

Hello Florian,

Le Mon, 16 Jul 2012 16:03:02 +0200,
Florian Effenberger <> a écrit :

Hi Charles,

Charles-H.Schulz wrote on 2012-07-05 16:37:
This might be a long thread and I wish we will all stay on topic,
as it is an important subject.
thanks a lot for opening this so important topic, that indeed is very
desirable to work on. It is similar to the topic of building a
marketing/marketeer network that has been on the agenda for a while,
but that I simply didn't manage to work on so far.

How has the feedback on your posting been so far? I only spotted a
few message - did you receive anything in private or on other
channels? How shall we move on? Putting things in the wiki on a page,
or planning a marketing call, hoping we get more participants this
time? :-)
So for the moment, Jean is travelling, and a few others seem to be
waiting to have some time to take time with this as well, and I would
agree. I'll ping on this thread in 2 weeks or so. I would actually
point out that this is not at all about building a marketeers network,
as it is a discussion about strategic orientation of LibreOffice

However a call at some point might indeed prove necessary. My point is:
let's take our time with this, this topic is important, but of course,
input is welcome now.


Charles-H. Schulz
Co-founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
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Mobile Number: +33 (0)6 98 65 54 24.

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