Re: [libreoffice-marketing] Defining a marketing strategy

The Product is great.

Extensions give you options that others may not need or want [say 
dictionaries and complex Calc and Writer formatting].

It covers over 100 languages for its menus [language packs].

Good for kids, college students, small business, and many other user bases.

It would be nice to have some top-down marketing ideas and tools that 
could be modified for our regional use, since many of us do not have any 
real marketing experience.  Some of us have developed some materials, 
like brochures that could help others, but we need to get more of these 
types of things from our local/regional groups so they can be shared and 
marketing methods compared.  We need to know what works and does not 
work, so we can try to take what works and gear it to our region and 
user base.

Here is a pamphlet that was created for help promoting LO in North America.
http://libreoffice-na.us/LibO-TriFild-Pamphlet-11-05-15-ltr-en.pdf


<http://libreoffice-na.us/LibO-TriFild-Pamphlet-11-05-15-ltr-en.pdf>
On 07/17/2012 09:42 AM, Charles-H.Schulz wrote:
> Hello,
>
> Sorry I'm cleaning the thread; if some of us would like to discuss DVDs
> please start a new thread, as it's important to stay focused.
>
> I would like to comment a bit on what Tim and Leif wrote yesterday. You
> two wrote something very important that I would like to highlight: we
> are a project that encourages participation, sharing, and we are a
> community. Italo Vignoli gave presentations about LibreOffice being of a
> "mixed bowl" culture by contrast of other projects being of an umbrella
> culture. I'm sure he could elaborate on this, but yes, we should not
> expect top-down instructions, but rather work within the same framework.
> Which prompts me to point out that what we might be proposing is at the
> same time at least, both a community, and a product, or, to put it in
> Leif's words, a soul and a software.
>
> I believe this is an important point; and it plays at the presentation
> level, (we can appeal to many people by being who we are), and at a
> functional level (we should understand and accept who we are as a
> community and then make the best out of it to grow the software's
> audience). Your input is welcome on this as well.
>
> As for a more classical product's audience, that would be of course a
> good question to ask. My view on this, which is just my view, is that
> LibreOffice, just like the former Openoffice.org, and just like MS
> Office itself, is a product with a very broad range of users . It does
> not cater to one particular type of users, or at least it shouldn't. I
> guess it sounds a bit like I would not want to dwell too much on product
> positioning but I think that developing and marketing a software that's
> ultimately geared towards mass market has its own challenges. In other
> words, if we take the Chevrolet brand (sorry for the cheesy comparison),
> Chevrolet has many products to offer that cover at least about 95% of
> the population, from the working class to the wealthy class. How do they
> remain consistent with one brand, even with other, more focused brands
> working just besides (Buick, Cadillac, GMC)?
>
> Best,



--
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted