Re: [libreoffice-marketing] Defining a marketing strategy

On Tue, Jul 17, 2012 at 2:59 AM, Evans Ikua <ikua.evans@gmail.com> wrote:
> Thanks Jean. One effective marketing strategy that I always think about
> here is making the user manuals available in print. That can help LO make
> some money, and also increase its visibility as users will get a point of
> reference. Are there any guidelines on this or what is a person able to do
> and how can we work closely with LO. I know its not practical to air lift
> printed manuals all over the place, but this could be done locally.


The printed user guides (in English) are produced by Friends of
OpenDocument Inc using Lulu.com, which uses on-demand printers (mainly
Lightning Source) in several countries around the world, thus keeping
shipping costs reasonably low. Books can be ordered from one to
several hundred at a time, with discounts for volume purchases. (And
any LO individual or group can arrange with Friends to get the books
at wholesale price for resale and keep the profits for local use.)
There is no cost to set up the books and make them available for
purchase through Lulu.com, although one can buy distribution and other
services. (I've never considered those to be cost-effective, given the
quick update cycle for the software and the user guides.) I must make
this info more generally available; it's on the wiki, but likely well
hidden.

Of course, other people can use similar services in various countries
to provide non-English versions of the books. I believe the German
team may do this (not sure).

--Jean

-- 
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted