Re: [libreoffice-design] LibO banner

Hi Ron, all,

Ron Carter schrieb:
> Nik -
>
> [...]
>
> http://wiki.documentfoundation.org/File:LibreOffice-Initial-Artwork-Logo_Guidelines_Spacing.png
>
> If:
>
> "More detailed, half the width of the "Document Symbol" is used for:
> space around the logo"
>
> is to read:
>
> "More detailed, at least half the width of the "Document Symbol" is
> used for: space around the logo"
>
> Then it should be changed.

Changed - thanks for the hint.
> Sure, I have no problem with toning things down, but the web2.1 "wave"
> design" is, as you put it, a trend as well.
>
> Banners are ephemeral, are meant to catch the eye, and yes, sometimes
> crass.  If you want "conservative", then sure, not a problem either.  It just
> won't bring in the crowds like a good ballyhoo.

We always had and will have this kind of discussion: Some want to be 
more "trendy", others more "conservative".

But I think, that we have to take into account who are the people we 
want to address - and who are the ones who might get negative 
impressions by our artwork, leading to them not trying LibreOffice at all.

As our target audience is nearly everybody on this planet (provided that 
the vast majority of our population will be able to use a computer in 
near future), so we want to address everybody. ;-)

We can't - for obvious reasons: "Conservative" design is called "boring" 
and "old-fashioned" by the group of younger and fast-living people, 
while "hip" designs are "not serious", "playground", "not suited for 
professional work" if you ask business people.

In my personal opinion the latter are the group we depend on at the 
moment - because they decide on using LibreOffice in larger companies, 
administration and government. Young and modern people are more likely 
to try something that might not look 100% modern than conservative 
people after their decision that something is nothing more than a 
computer freak's hobby.

Therefore I'd like to create a design that brings in as much as possible 
modern and trendy effects while keeping an eye on not losing 
conservative users and supporters.

I think the present design is such a good compromise, but we're 
continuously working on improving it.

Best regards

Bernhard

PS: With regards to the colored banners you already removed from the 
wiki page: I'd like to keep the main color as it is the first impression 
and more important on recognition than any wording. So thank you not 
only for providing them but for giving us the possibility to discuss an 
(IMHO) important topic.

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