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Hullo Design!

On 1/28/2011 4:38 PM, David Nelson wrote:
Hi Ron, :-)

content "snipped"
I'll definitely post all your work on the site, as I
mentioned before, but would just like to see a green light from
Christoph and the guys, beforehand, in case any slight alterations are
requested. If they don't respond after a few days then I'll take it as
a go.
I'm sorry to be a pain, but can we put a quick freeze on the banner-approval? I never like slowing down work but I think the banners need refining before they become publicly available.

There are few pieces of feedback I'd just quickly like to blitz through;

The banners on this page; incorporate style elements we've previously discussed as being detrimental to the desired look and feel of the brand. Namely, the use of a glossy sheen effect along the top and the over-powering saturated colours. We should really try and stick to the simple/plain feel of paper, and drop the shiny web2.0 effects. That was a trend, not an enduring mark of quality design. Definitely not something to base an identity off.

The proposals further down the page are slightly more conservative but they don't show a respectful use of negative space. The logo basically occupies as much height as there is available in that space. I've seen a couple of examples of this, the CD label is another; You don't have to stretch the logo so it covers all the available space. In fact, it's infinitely better if we /don't/. Empty space should be preserved, not just because the logo guidelines say so...
but because it is a mark of maturity in a brand that uses empty space well.

The logo is a logo! not a Design motif! or a background element! it shouldn't be the largest design element on ANYTHING! Only overzealous marketing fanatics ever want to see this. An OpenSource organisation, especially, should be a bit more humble.

This is what Microsoft office uses as their banner;
You can mock them if you're game but THAT is quality design. And they understand the value of space. We might make better software, but we are LIGHT YEARS behind the game in design.
You don't believe me right? well here's a lotus notes banner;$file/IBMLotusNotDom8signature4a.gif
I'm pretty sure you're seeing a pattern. (But I'll admit, even this banner has an ugly fat logo overpowering the balance)

I HATE criticising without contributing, so I've uploaded a very haphazard banner here;
It's FAR from perfect, but it conveys a point. It uses the icon Ivan linked to in a previous post;
and not much else.

Can we have a bit of iteration before one of these goes live?
The MimeType icons deprived Bernhard, Christoph, Jaron and Paulo of sleep for WEEKS, before it was "official". Every Design element we make inconsistently now will increase the amount of effort to get it overturned and improved later. Does anyone remember a certain seagull-shaped logo that stubbornly held it's decrepit ground?

I hope this gets interpreted as helpful feedback and not b!tching/lecturing.
I'm just genuinely concerned about what we put out for the public to see. And a lot of people might see these.
Sorry if I came across rude; no sleep.
And sorry Ron, I'm not having a go at you, it's just a touchy matter?


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