[us-marketing] Re: Fundraising Challenge Poster update

Thanks Carl:

Le 2011-02-27 12:51, Carl Symons a écrit :
> On Sun, Feb 27, 2011 at 3:44 AM, Marc Paré<marc@marcpare.com>  wrote:
> > Le 2011-02-26 14:24, Marc Paré a écrit :
> > >
> <snip>
>
> > >
> >
> > Thanks for the text Carl. I have updated the flyer text[1]. Comments? More
> > editing? Changes?
>
> Header:
> Join the LibreOffice Fundraising Challenge
> Donate for the Foundation
>
> maybe something like:
> LibreOffice fundraising continues
> Contribute to the Foundation
>
> Poster body
> Original:
> "Thanks to the rallying forces behind the LibreOffice Community, in
> just eight days, some 2,000 donors from all over the world contributed
> €50,000 necessary to set up as a legal entity in Germany."
>
> Edited:
> Thank you to the rallying forces of the LibreOffice Community! In just
> eight days, over 2,000 donors from all over the world contributed the
> €50,000 necessary to establish as a legal entity in Germany. Together,
> we met The Challenge.
>
> Original:
> "The funding drive continues to the March 21st closing date.
>
> "The fundraising effort is continuing to accommodate people who missed
> out on the initial Challenge. Additional money will be used to build a
> sustainable structure to support LibreOffice. Many aspects of the
> volunteer Community are forming, but this will only take LibreOffice
> so far. With additional financial resources, the Foundation will be
> able to do more to promote, coordinate LibreOffice activities, and
> expand product offerings. The success of the initial fundraising
> effort demonstrates the possibility of LibreOffice becoming the global
> leader in office suites. Please consider donating to help realize that
> possibility."
>
> Edited:
> The funding drive continues to the original March 21st closing date.
>
> For people who missed out on the Challenge, there is still an
> opportunity to contribute financially to the success of LibreOffice.
> Additional money will be used to build a sustainable structure to
> support LibreOffice. The volunteer Community is already hard at work,
> but this will only take LibreOffice so far. With additional financial
> resources, the Foundation will be able to do more to promote,
> coordinate activities, and develop products. The success of the
> initial fundraising effort demonstrates the possibility of LibreOffice
> as the global leader in office suites. Please consider donating to
> help realize that possibility.
>
> Original:
> The LibreOffice Fundraising Challenge!
>
> Help fund the first initial budget of our new Foundation. All
> donations will be directed into the future foundation's
> budget to cover operating expenses.
>
> Edited:
> Bold LibreOffice Fundraising Goal!
>
> Help fund the initial budget of our new Foundation. All donations will
> be used to launch a viable enterprise.


All done.

> Don't know about the last bit. It would be good to give potential
> donors a taste of what their money will be used for. And it would be
> nice if they could get a picture of how TDF and LibreOffice benefit
> them directly.

How about: "Visit our website to see your donated money at work." I have 
added it to the box. People can then visit our Challenge site and then 
from there move on to our main website if they are curious as to our 
initiatives and plans.

> > NOTE 1: Remember, the flyer is made to print on regular white stock paper
> > and cut in half.
> >
> > NOTE 2:I have put in bold the 1st line of text on the right hand side of the
> > flyer. Does this look better than the plain text of the left side.
>
> Yes.
>
> > BANNER: Bernhard suggested that maybe the word "Challenge" in the banner
> > should be removed as we had reached our goal of 50 000 Euro. But Florian has
> > renamed the Challenge site description to "LibreOffice Fundraising
> > Challenge" as well as added the "Donate for the Foundation". Should we
> > modify the banner as well? I wanted to keep the wording as close to the
> > details on the Challenge website. But we could always change the wording if
> > we think that something else would work better. We could also have a banner
> > on the right hand side with different text. I can re-work the .svg file
> > wording easily.
> >
> > Cheers
> >
> > Marc
> >
> > [1]
> > http://www.parentreprise.com/images/LibreOffice/Libo-challenge-enGrayBoxNew2.odt

Download it again. Note that if you get the previous version, you may 
have to clear your browser cache to download the new version.

> >
>
> It's fine to refer to the Challenge. In far less time than expected,
> the Challenge was met successfully. The idea now is that the Challenge
> energy is still present, but it has morphed into an opportunity for
> more people to express their support financially. People want LibO to
> be successful, and they want to give money toward that end. People
> donating money is an expression of the viability of LibO. It's kinda
> like applause. So the fundraising window is staying open so that the
> LibO/TDF community can show the rest of the world that this is an
> effort to be reckoned with.
>
> Do people want a legal entity? Absolutely, here's money.
> Do people want to have a world class product and organization?
> Absolutely, here's money.
>
> Carl

How does it read/look?

Cheers

Marc



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