Re: [us-marketing] Re: Fundraising Challenge Poster update

On Mon, Feb 28, 2011 at 1:25 PM, Marc Paré <marc@marcpare.com> wrote:
> Le 2011-02-28 13:04, Carl Symons a écrit :
> > Nice.
> >
> > It could probably use a little more tweaking. Maybe when Drew returns
> > from the SCALE Cloud 9; he usually has some good ideas. And it would
> > be helpful to incorporate what was learned at SCALE.
> >
> > I'm not thrilled with "Bold LibreOffice Fundraising Goal!". It sounds
> > like hype, and it isn't really all that bold. €50K in 8 days is over
> > €200K for the fundraising period. So "bold" to me would be a new
> > specific objective of €250,000 to be done by Mar21.
> >
> > How about "Revised LibreOffice Fundraising Goal!"? Or go big with "The
> > Quarter Million Challenge". Or be specific about what the 1, 2 or 3
> > year budget is and show that. (I prefer a 3 year budget amount to a
> > big number picked out of the air.)
>
> Hmm, we have to watch what we put on this as it may impact the SC plans for
> LibreOffice. If we keep it somewhat generic, it would be better. As far as
> €200K goes, I think that anyone would be surprised if we reached this ...
> even more so than the original objective. Specifying another amount would
> also suggest another SC meeting about the amount, which, IMO would be like
> asking the same people to donate twice.
>
> I think the SC was taken so much by surprise that they really had not firmed
> up any prioritized list of specific expenditures. Quite frankly, I think we
> are all still pretty surprised.
>
> I don't particularly like "Revised", it sounds too opportunistic. Besides,
> to make the title fit in that area we would be allowed a 4 letter word. How
> about changing the text and keeping the "Bold"
>
> Present Text:
>
> Help fund the initial budget of our new Foundation. All donations will be
> used to launch a viable enterprise. Visit our website to see your donated
> money at work.
>
> New text:
>
> We all came together with amazing support for the Foundation. Let us now
> take up this additional challenge to help fund the initial budget of our new
> Foundation. All donations will be used to launch a viable and competitive
> enterprise product. Visit our website to see your donated money at work.
>
> How does this sound? We are still affirming the SC documentation/
> announcement on the Challenge site. The text fits in the box at 10pt and
> with sitting it under the title. Still looks very presentable.
>
> We are just running out of space for text, not to mention that the days left
> in the campaign are running out for this flyer to be effective for anyone.
>
>
> > documentfoundation.org needs to change "Help us funding the Foundation!"
>
> Yes. I think this is where we come in. We are the people who should be
> offering up some suggestions. I have already mentioned about the wording of
> this to someone on some list a while ago.
>
> > Let's go! People want to join in. They want to contribute. The poster
> > and all other words (LibO&  TDF websites) should give people good
> > reasons to do what they want to do. I would also add something for
> > organizations that are getting (or could get) real value from
> > LibreOffice.
> >
> > Carl
>
> Cheers
>
> Marc


I think that your suggestions make sense. There are several different
objectives that need to be balanced. Thank you for doing that.

Carl

-- 
Unsubscribe instructions: E-mail to marketing+help@us.libreoffice.org
List archive: http://listarchives.libreoffice.org/us/marketing/
*** All posts to this list are publicly archived for eternity ***