[us-marketing] Re: Fundraising Challenge Poster update

Le 2011-02-28 13:04, Carl Symons a écrit :
> Nice.
>
> It could probably use a little more tweaking. Maybe when Drew returns
> from the SCALE Cloud 9; he usually has some good ideas. And it would
> be helpful to incorporate what was learned at SCALE.
>
> I'm not thrilled with "Bold LibreOffice Fundraising Goal!". It sounds
> like hype, and it isn't really all that bold. €50K in 8 days is over
> €200K for the fundraising period. So "bold" to me would be a new
> specific objective of €250,000 to be done by Mar21.
>
> How about "Revised LibreOffice Fundraising Goal!"? Or go big with "The
> Quarter Million Challenge". Or be specific about what the 1, 2 or 3
> year budget is and show that. (I prefer a 3 year budget amount to a
> big number picked out of the air.)

Hmm, we have to watch what we put on this as it may impact the SC plans 
for LibreOffice. If we keep it somewhat generic, it would be better. As 
far as €200K goes, I think that anyone would be surprised if we reached 
this ... even more so than the original objective. Specifying another 
amount would also suggest another SC meeting about the amount, which, 
IMO would be like asking the same people to donate twice.

I think the SC was taken so much by surprise that they really had not 
firmed up any prioritized list of specific expenditures. Quite frankly, 
I think we are all still pretty surprised.

I don't particularly like "Revised", it sounds too opportunistic. 
Besides, to make the title fit in that area we would be allowed a 4 
letter word. How about changing the text and keeping the "Bold"

Present Text:

Help fund the initial budget of our new Foundation. All donations will 
be used to launch a viable enterprise. Visit our website to see your 
donated money at work.

New text:

We all came together with amazing support for the Foundation. Let us now 
take up this additional challenge to help fund the initial budget of our 
new Foundation. All donations will be used to launch a viable and 
competitive enterprise product. Visit our website to see your donated 
money at work.

How does this sound? We are still affirming the SC documentation/ 
announcement on the Challenge site. The text fits in the box at 10pt and 
with sitting it under the title. Still looks very presentable.

We are just running out of space for text, not to mention that the days 
left in the campaign are running out for this flyer to be effective for 
anyone.


> documentfoundation.org needs to change "Help us funding the Foundation!"

Yes. I think this is where we come in. We are the people who should be 
offering up some suggestions. I have already mentioned about the wording 
of this to someone on some list a while ago.

> Let's go! People want to join in. They want to contribute. The poster
> and all other words (LibO&  TDF websites) should give people good
> reasons to do what they want to do. I would also add something for
> organizations that are getting (or could get) real value from
> LibreOffice.
>
> Carl

Cheers

Marc



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