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Well;

If this is considered 'best practices' or even 'good practice' the software should be set, by default, to do it then. Currently, in contrast, the Getting Started Guide (v3.5 p49) makes the choice of using *either* format appear inconsequential:
If you routinely share documents with users of Microsoft Office, you might
want to change the Always save as attribute for documents to one of the Microsoft Office formats.

For what it's worth, this is a classic case of a "crisis" for a consumer goods company (i.e. s/w application publisher). The solution to this won't be found in providing helpful hints for the next time. It'll be found by being very responsive in providing status and resolution in the same forums where the crisis is being discussed by consumers.

For example:
http://en.wikipedia.org/wiki/Crisis_management#Examples_of_successful_crisis_management

-Craig

On 12/13/2012 10:14 AM, Tom Davies wrote:
Hi :)
Jay's advice is pretty much the standard the Users List keep reiterating.  Keep an original in 
native format and if you have to share with others give them a Doc NOT a DocX

I've lost count of how many times a wide range of different people have said that on the Users List.
Regards from
Tom :)


________________________________
From: Jay Lozier <jslozier@gmail.com>
To: marketing@global.libreoffice.org
Sent: Thursday, 13 December 2012, 18:01
Subject: Re: [libreoffice-marketing] US Journalist blames LibO for lost work

On 12/13/2012 12:18 PM, Italo Vignoli wrote:
On 12/13/12 6:17 PM, Jay Lozier wrote:

Good question about document length and how was he saving. What I read
did not have enough details to know truly what happened.
Received both docs, unfortunately they are DOCX. Short doc, three pages,
seems to be a format problem and not a content problem (the DOCX is
damaged).

As matter of good practice I always save or create as an ODF document. If I need to send it as some other 
format then I use Save As or File>>Export

-- Jay Lozier
jslozier@gmail.com


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