[libreoffice-marketing] Re: Funding Wishlist

Le 2012-10-14 10:31, Marc Paré a écrit :
> Establish a small fund for direct advertising in strategic media in a
> region of the world where there is an identified lack of use of the
> LibreOffice suite.
>
> For example, in Canada, there is an annual conference "Teaching and
> Learning Innovations Conference"[1] where a $50 advertisement in their
> programme may prove to be more advantageous in promoting the suite for
> educational use. Many of the top educators in Canada meet at this
> conference.
>
> We could propose a certain amount of money be put aside for direct
> advertisement for identified regions. So, expanding on this, Canada
> would perhaps get 3x$50 (if this is the maximum cost of advert we would
> estimate as appropriate). Then we could leave it up to the Canadian
> leads to decide whether to publish 3 separate ads or if they think more
> appropriate to spend 1x$150 instead.
>
> Large identified regions such as the US, would be divided up into
> regions (yes, I know, back to the marcon/lead thingy), given an
> allotment of direct ad money.
>
> The advertising would be reviewed after a 2-year trial where download
> data would try to identify any growth in download or in marketing where
> any increase of "buzz" of the LibO suite could be directly attributed to
> the small advertising campaign. We would have to keep it as factual as
> possible. It could be decided then whether to continue direct ads in one
> region or another.
>
> To be efficient, we would have to identify specific regions where we
> think this could work.
>
> Cheers,
>
> Marc
>
> [1] http://www.tss.uoguelph.ca/tli/index.html

Could we please have some other feedback on this suggestion? So far it 
has been positive. If we are all in agreement that this is a good item 
for the marketing team wishlist, then, I will add it to the wishlist 
wiki page[1].

Cheers,

Marc

[1] http://wiki.documentfoundation.org/Marketing/Funding_Priorities


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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