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Le 2012-11-18 06:39, Cor Nouws a écrit :
Hi Marc, *

Marc Paré wrote (14-10-12 16:31)
Establish a small fund for direct advertising in strategic media in a
region of the world where there is an identified lack of use of the
LibreOffice suite.

I think it is a good idea. But I would extend it a bit, or think about
conditions. In order to be effective, advertising has to be embedded.
Embedded in a plan, with some follow-up, contact offerings, ...

So yes, and making use of that fund when the people asking it, make
clear how the bigger picture is.


Yes, good point. There definitely has to be a follow-up as you suggest, and I would also push it further, I would expect a report on the rate of success, no matter how small the amount given to advertise.

So how about:


Small amount of money be put aside for media "direct advertisement" for identified regions. This proposal is NOT for large scale media projects, but for localized regional media advertisement.


Establish a small fund for direct media advertisement in a
region of the world where there is an identified lack of use of the
LibreOffice suite.

The members (regional team) requesting such funds would have to: propose a strategic marketing plan with the "requested funding" embedded within this plan; identify a person responsible for putting the plan into execution; show plans of some follow-up evaluation work, contact offerings etc. At the end of the advertising campaign, the person responsible will report to the Marketing Team as well as the BoD of the effectiveness of the advertising results.

The advertising would be reviewed after a agreed-upon trial term where download data would try to identify any growth in download or where the marketing team could evaluate the increase in brand presence such as increase of "buzz" of the LibO suite, or brand awareness etc. could be directly attributed to the small advertising campaign.

Suggested allotments:

Decided by region size.

For example:

In Canada: there is an annual conference "Teaching and Learning Innovations Conference"[1] where a $50 advertisement in their programme may prove to be more advantageous in promoting the suite for educational use. Many of the top educators in Canada meet at this conference.

A certain amount of money could be put aside for direct advertisement for identified regions. So, expanding on this, Canada would perhaps get 3x$50 (if this is the maximum cost of advert we would estimate as appropriate). Then we could leave it up to the Canadian leads to decide whether to publish 3 separate ads, or, if they think more appropriate, to spend 1x$150 instead.




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