For example, in Canada, there is an annual conference "Teaching and Learning Innovations Conference"[1] where a $50 advertisement in their programme may prove to be more advantageous in promoting the suite for educational use. Many of the top educators in Canada meet at this conference.
We could propose a certain amount of money be put aside for direct advertisement for identified regions. So, expanding on this, Canada would perhaps get 3x$50 (if this is the maximum cost of advert we would estimate as appropriate). Then we could leave it up to the Canadian leads to decide whether to publish 3 separate ads or if they think more appropriate to spend 1x$150 instead.
Large identified regions such as the US, would be divided up into regions (yes, I know, back to the marcon/lead thingy), given an allotment of direct ad money.
The advertising would be reviewed after a 2-year trial where download data would try to identify any growth in download or in marketing where any increase of "buzz" of the LibO suite could be directly attributed to the small advertising campaign. We would have to keep it as factual as possible. It could be decided then whether to continue direct ads in one region or another.
To be efficient, we would have to identify specific regions where we think this could work.
Cheers, Marc [1] http://www.tss.uoguelph.ca/tli/index.html -- Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted