Date: prev next · Thread: first prev next last
2012 Archives by date, by thread · List index

Establish a small fund for direct advertising in strategic media in a region of the world where there is an identified lack of use of the LibreOffice suite.

For example, in Canada, there is an annual conference "Teaching and Learning Innovations Conference"[1] where a $50 advertisement in their programme may prove to be more advantageous in promoting the suite for educational use. Many of the top educators in Canada meet at this conference.

We could propose a certain amount of money be put aside for direct advertisement for identified regions. So, expanding on this, Canada would perhaps get 3x$50 (if this is the maximum cost of advert we would estimate as appropriate). Then we could leave it up to the Canadian leads to decide whether to publish 3 separate ads or if they think more appropriate to spend 1x$150 instead.

Large identified regions such as the US, would be divided up into regions (yes, I know, back to the marcon/lead thingy), given an allotment of direct ad money.

The advertising would be reviewed after a 2-year trial where download data would try to identify any growth in download or in marketing where any increase of "buzz" of the LibO suite could be directly attributed to the small advertising campaign. We would have to keep it as factual as possible. It could be decided then whether to continue direct ads in one region or another.

To be efficient, we would have to identify specific regions where we think this could work.




Unsubscribe instructions: E-mail to
Posting guidelines + more:
List archive:
All messages sent to this list will be publicly archived and cannot be deleted


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.