Re: [libreoffice-marketing] Re: Funding Wishlist

On 10/14/2012 10:31 AM, Marc Paré wrote:
> Establish a small fund for direct advertising in strategic media in a
> region of the world where there is an identified lack of use of the
> LibreOffice suite.
>
> For example, in Canada, there is an annual conference "Teaching and
> Learning Innovations Conference"[1] where a $50 advertisement in their
> programme may prove to be more advantageous in promoting the suite for
> educational use. Many of the top educators in Canada meet at this
> conference.
>
> We could propose a certain amount of money be put aside for direct
> advertisement for identified regions. So, expanding on this, Canada
> would perhaps get 3x$50 (if this is the maximum cost of advert we
> would estimate as appropriate). Then we could leave it up to the
> Canadian leads to decide whether to publish 3 separate ads or if they
> think more appropriate to spend 1x$150 instead.
>
> Large identified regions such as the US, would be divided up into
> regions (yes, I know, back to the marcon/lead thingy), given an
> allotment of direct ad money.
>
> The advertising would be reviewed after a 2-year trial where download
> data would try to identify any growth in download or in marketing
> where any increase of "buzz" of the LibO suite could be directly
> attributed to the small advertising campaign. We would have to keep it
> as factual as possible. It could be decided then whether to continue
> direct ads in one region or another.
>
> To be efficient, we would have to identify specific regions where we
> think this could work.
>
> Cheers,
>
> Marc
>
> [1] http://www.tss.uoguelph.ca/tli/index.html
+1, excellent idea for marketing/advertising to people who might
appreciate LO but are not part of the FOSS community. At some of these
conferences do they have vendor booths or technical talks?

-- 
Jay Lozier
jslozier@gmail.com


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