Date: prev next · Thread: first prev next last
2012 Archives by date, by thread · List index

On 10/14/2012 10:31 AM, Marc Paré wrote:
Establish a small fund for direct advertising in strategic media in a
region of the world where there is an identified lack of use of the
LibreOffice suite.

For example, in Canada, there is an annual conference "Teaching and
Learning Innovations Conference"[1] where a $50 advertisement in their
programme may prove to be more advantageous in promoting the suite for
educational use. Many of the top educators in Canada meet at this

We could propose a certain amount of money be put aside for direct
advertisement for identified regions. So, expanding on this, Canada
would perhaps get 3x$50 (if this is the maximum cost of advert we
would estimate as appropriate). Then we could leave it up to the
Canadian leads to decide whether to publish 3 separate ads or if they
think more appropriate to spend 1x$150 instead.

Large identified regions such as the US, would be divided up into
regions (yes, I know, back to the marcon/lead thingy), given an
allotment of direct ad money.

The advertising would be reviewed after a 2-year trial where download
data would try to identify any growth in download or in marketing
where any increase of "buzz" of the LibO suite could be directly
attributed to the small advertising campaign. We would have to keep it
as factual as possible. It could be decided then whether to continue
direct ads in one region or another.

To be efficient, we would have to identify specific regions where we
think this could work.




+1, excellent idea for marketing/advertising to people who might
appreciate LO but are not part of the FOSS community. At some of these
conferences do they have vendor booths or technical talks?

Jay Lozier

Unsubscribe instructions: E-mail to
Posting guidelines + more:
List archive:
All messages sent to this list will be publicly archived and cannot be deleted


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.