Hi Marc, *
Marc Paré wrote (14-10-12 16:31)
Establish a small fund for direct advertising in strategic media in a
region of the world where there is an identified lack of use of the
I think it is a good idea. But I would extend it a bit, or think about
conditions. In order to be effective, advertising has to be embedded.
Embedded in a plan, with some follow-up, contact offerings, ...
So yes, and making use of that fund when the people asking it, make
clear how the bigger picture is.
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