Re: [libreoffice-marketing] Re: Logo Enhancements

Hi Sophie, all!

Sophie, thanks for answering this ... I tried to keep a minimum distance
of 2m to my computer in the last 20 hours :-)

Am Samstag, den 13.11.2010, 17:31 +0100 schrieb Sophie Gautier:
> Hi Ismael, Johannes, all,
>
> On Sat, Nov 13, 2010 at 5:11 PM, Johannes Bausch
> <johannes.bausch@gmail.com> wrote:
> > That's what I thought, too. But I may be mistaken.
> > What about the enhancements of the logo I proposed in my first mail?
> > http://wiki.documentfoundation.org/File:Logo.svg
>
> Christoph or Bernhard will be definitely better to answer you here I
> haven't followed closely all the graphical part, sorry.

I'd like to focus on one detail at the moment: the ligatures. There has
been a small discussion within one of the blog posts (thus, hidden and
not that visible at all) - please have a look at the very last comment
at [1].

> The name is trademarked so you can't make it different than
> LibreOffice (this answers Ismaël about Libre Office, LIBRE-OFFICE or
> Libre OFFICE forms). But the graphical part is not fixed yet if I
> remember well. However, we have had already a large press coverage and
> I feel that it's important to stick with the initial branding that has
> been launched. I know for example that several sites offering our
> product to download are using our logo.

I already saw some graphic drafts that presented different versions of
the "LibreOffice" text or even "The Document Foundation". Especially
since we are new, I think everybody agrees that this should be avoided
to strengthen our brand.

Concerning the graphical part - there is a work items list that has been
published by André some days ago [2]. I admit that some things are not
added yet, but the general roadmap is there (and has been "+1"ed by some
people here on this list). The proposal/decision was to finalize the
initial branding, and use the next weeks/months to work on a community
branding.

My personal wish is, that we can "detail" this list ... e.g. to make
sure that the website team gets its graphics, the presentation template
is well tested, etc.

> Christoph, could you in/validate or correct what I'm saying, I really
> feel not an expert here :-)

You should ;-)

Earlier in this thread, the idea of a contest came up ... I'd like to
add some more thoughts. I second Jens' thoughts that it is bad to build
a branding on something like a "random logo". Within OOo, we had the
discussion whether pre-selected graphics (Splash Screens in this case)
by some kid of jury might help to ensure the quality and the correct
branding. I don't know whether this is still a good idea ... but it
would have helped a lot. Voters usually miss the "broader view" on what
the brand requires.

And, I strongly second the mentioned "a solid base to start from, like
values and goals" by Ismael. From my point-of-view, a contest should
focus on the visual language (the main idea) - based on commonly agreed
values for our project. But do we have some? I think - at the moment -
everybody has its very own idea, here (myself included *g*).

Thus, I think it is a good idea to go with a rather neutral "initial"
branding and - at the same time - work towards a community branding. And
here, I'm very happy to so many people who also valued this within
OpenOffice.org :-)

Cheers,
Christoph


[1]
http://luxate.blogspot.com/2010/10/fontastic-how-libreoffice-got-its-font.html

[2] http://wiki.documentfoundation.org/TDF/Work_Items#Marketing


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