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Hi Lucas, all

sorry for stepping in so late :-(

I'd like to reply to not only this mail, but to this thread in general (including Graham's link to Paul Rand).

Lucas Filho schrieb:
Hello Community,

I think the logo Libo too simple. Expresses nothing: (

Simplicity is not at all a negative aspect of a logo.

I agree with you on the expression thing, if you refer to feelings. For me the logo is more neutral and professional than associated with a strong positive feeling. It's not cold, mainly because of the rounded corners, and if we change the basic color from black to gray/anthracite (or a shading) as already proposed the general impression will be even more positive.

Stronger feelings (friendly, free, happy, natural ...) can be achieved by the branding - by colors, fonts, shadings, related graphical elements and so on.

We should avoid to be associated with "just playing" and "not serious" - only with a professional impression we are able to be adopted not only by individuals, but by decision makers in business, administration and government.

If your "expresses nothing" refers to "no associations", I have to disagree: Form the first sight it reminds me on the "normal document icon" with the folded corner. In fact I wondered about the possibility to define it as logo because of it's similarity to the document icon.

Without Christoph's information on the unfolded "dog-ear" ( I wouldn't have associated it with an arrow or as metaphor for the transition from the folded-corner paper documents to all the future document types.

But these associations are not necessary to have a good logo.

What do you think of only changing the logo (icon design)?

I would rather think of creating secondary graphical elements that could be integral part of our branding - perhaps even on the mimetype icons.

I thought of something like a paper airplane.[...]

I really like the paper plane idea.

In my vision there is a LibO logo folding and becoming a paper plane flying from one person to the next...

But stop - we don't want our logo to be presented in wrong perspectives. Does this included folded? Needs some discussion...

Another idea could be the mascot - based on the logo too.

With regard to your proposals

The first versions (A1 / B1) look clumsy to me, the second much better and easier to understand (A2 / B2). They are slim and look fast ;-)

I would not show that the plane changed it's direction (negative association IMHO), just leave the line away.

At the moment I'm not sure how the mimetype icons should look like (I really like Ivan's second proposal:, but I'm looking forward to discuss this topic in the near future...

Thanks for your ideas and proposals!

Best regards


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