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Excellent reading. On this basis I traced what I believe is the profile of the 
two marks (Paper Airplane) and folded paper (used in Libo soon):
Paper Airplane:
a. distinction 3
b. visibility 8
c. usability 10
d. memorability 10
e. universality 10
f.  Durability 8
g. timelessness 7

a. distinction 10
b. visibility 10
c. usability 5
d. memorability 5
e. Universality5 
f.  Durability 8
g. timelessness 7

The memorization of the paper plane as the logo for Libo can be obtained by 
deeds done by us. If each event took several paper airplanes to distribute to 
the public (please using recycled paper), this will create the public who wish 
to memorize.

Visiting the site of Paul Rand came to your gallery 
( could not find much originality 
(sorry, but it is my opinion).

It is strange for me to defend something done, but the idea of the paper 
airplane can be only in people's minds in years. What we have in our hands is 
one way this process be facilitated. The Libo will be present throughout the 
world, our logo will be in schools, businesses, computer fairs, car stickers and 
all. Not just a facade of a company in one country or another.

It is similar to other logos: yes! But it is "our paper airplane." I see the 
logo not as a symbol that accompanies the software, but a way of communicating 
with the public. In our events we can make a paper airplane contest that flies 
farther and the winner receives a gift from cd ... how such actions with a 
"folded paper"? who fold a paper faster? ...

Até mais,
Lucas Filho
Open-Ce Tecnologias e Serviços

::@strogildo - Educação a distância

Coordenador Estadual GUBRO-Ceará

Blog Pessoal

Agradecemos a Deus por tudo

----- Mensagem original ----
De: Graham Lauder <>
Enviadas: Sexta-feira, 5 de Novembro de 2010 20:59:19
Assunto: Re: Res: Res: [libreoffice-marketing] Re: Change icon?

On Saturday 06 Nov 2010 01:49:34 David Nelson wrote:
Hi, :-)

On Fri, Nov 5, 2010 at 20:06, Graham Lauder <> wrote:
People will always have different associations for logos and that doesn't
really matter unless it has a high profile attachment to another brand or
similar.  Now that I've seen so many other paper plane icons I'm thinking
that it fails because it is not unique. The page with the folded corner
is however, quite unique.

+1 for Lucas' paper plane. :-D

Personally, the "folded corner" doesn't trigger any such association
in my mind. I had to read that in the list to realize that's what it
was supposed to be.

It's not supposed to trigger any association at this point.  It's necessary to 
look at the branding long term

At least the paper plane looks clearly like what it is. And,IMHO,
there weren't *so many* paper plane logos. 

More than one is too many, One large corporate such as laPoste is more than 
too many.  Branding is about having unique image that eventually is 
immediately identified with the product or service.

Plus LibO's is likely to be
the most-recognized worldwide.

The important thing would be for LibO's paper plane to have its own
originality? Plus I feel the concept has a lot of flexibility and

Originality and uniqueness are the key indeed, I'm just saying that the paper 
plane while cool in concept is not sufficiently unique or original 
unfortunately.  Does the Folded corner page, fulfil the criteria?  Moreso than 
the paper plane.

Have a read of Paul Rand, Rand designed the IBM logo as well as a few other  
iconic brands in the US, Westinghouse, UPS and ABC.  He is considered the 
father of modern branding by many. He explains it better than I can.


Graham Lauder, MarCon (Marketing Contact) NZ Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)

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