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Hi Graham, hi David!

Good reading, I agree. Thanks Graham!

My personal highlight - because it is also absolutely valid for User
Experience work: "Simple ideas, as well as simple designs are,
ironically, the products of circuitous mental purposes."

Cheers,
Christoph

Am Samstag, den 06.11.2010, 12:55 +0800 schrieb David Nelson:
Hi Graham, :-)

On Sat, Nov 6, 2010 at 07:59, Graham Lauder <yorick_@openoffice.org> wrote:
Have a read of Paul Rand, Rand designed the IBM logo as well as a few other
iconic brands in the US, Westinghouse, UPS and ABC.  He is considered the
father of modern branding by many. He explains it better than I can.

http://www.paul-rand.com/site/thoughts_logosflags/

It is indeed an interesting and enlightening read. Thanks for the link. :-)

David Nelson




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