Re: Res: Res: [libreoffice-marketing] Re: Change icon?

On Saturday 06 Nov 2010 01:49:34 David Nelson wrote:
> Hi, :-)
>
> On Fri, Nov 5, 2010 at 20:06, Graham Lauder <yorick_@openoffice.org> wrote:
> > People will always have different associations for logos and that doesn't
> > really matter unless it has a high profile attachment to another brand or
> > similar.  Now that I've seen so many other paper plane icons I'm thinking
> > that it fails because it is not unique. The page with the folded corner
> > is however, quite unique.
>
> +1 for Lucas' paper plane. :-D
>
> Personally, the "folded corner" doesn't trigger any such association
> in my mind. I had to read that in the list to realize that's what it
> was supposed to be.

It's not supposed to trigger any association at this point.  It's necessary to 
look at the branding long term

> At least the paper plane looks clearly like what it is. And,IMHO,
> there weren't *so many* paper plane logos. 

More than one is too many, One large corporate such as laPoste is more than 
too many.   Branding is about having unique image that eventually is 
immediately identified with the product or service.

> Plus LibO's is likely to be
> the most-recognized worldwide.
>
> The important thing would be for LibO's paper plane to have its own
> originality? Plus I feel the concept has a lot of flexibility and
> open-endedness...

Originality and uniqueness are the key indeed, I'm just saying that the paper 
plane while cool in concept is not sufficiently unique or original 
unfortunately.  Does the Folded corner page, fulfil the criteria?  Moreso than 
the paper plane.

Have a read of Paul Rand, Rand designed the IBM logo as well as a few other  
iconic brands in the US, Westinghouse, UPS and ABC.  He is considered the 
father of modern branding by many. He explains it better than I can.

http://www.paul-rand.com/site/thoughts_logosflags/

Cheers
GL

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org

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