On Saturday 06 Nov 2010 01:49:34 David Nelson wrote:
On Fri, Nov 5, 2010 at 20:06, Graham Lauder <email@example.com> wrote:
People will always have different associations for logos and that doesn't
really matter unless it has a high profile attachment to another brand or
similar. Now that I've seen so many other paper plane icons I'm thinking
that it fails because it is not unique. The page with the folded corner
is however, quite unique.
+1 for Lucas' paper plane. :-D
Personally, the "folded corner" doesn't trigger any such association
in my mind. I had to read that in the list to realize that's what it
was supposed to be.
It's not supposed to trigger any association at this point. It's necessary to
look at the branding long term
At least the paper plane looks clearly like what it is. And,IMHO,
there weren't *so many* paper plane logos.
More than one is too many, One large corporate such as laPoste is more than
too many. Branding is about having unique image that eventually is
immediately identified with the product or service.
Plus LibO's is likely to be
the most-recognized worldwide.
The important thing would be for LibO's paper plane to have its own
originality? Plus I feel the concept has a lot of flexibility and
Originality and uniqueness are the key indeed, I'm just saying that the paper
plane while cool in concept is not sufficiently unique or original
unfortunately. Does the Folded corner page, fulfil the criteria? Moreso than
the paper plane.
Have a read of Paul Rand, Rand designed the IBM logo as well as a few other
iconic brands in the US, Westinghouse, UPS and ABC. He is considered the
father of modern branding by many. He explains it better than I can.
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Re: [libreoffice-marketing] Change icon? · Bernhard Dippold
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