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Hi Graham, :-)

On Sat, Nov 6, 2010 at 07:59, Graham Lauder <yorick_@openoffice.org> wrote:
Have a read of Paul Rand, Rand designed the IBM logo as well as a few other
iconic brands in the US, Westinghouse, UPS and ABC.  He is considered the
father of modern branding by many. He explains it better than I can.

http://www.paul-rand.com/site/thoughts_logosflags/

It is indeed an interesting and enlightening read. Thanks for the link. :-)

David Nelson

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