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On Monday 22 November 2010 15:23:34 Lucas Filho wrote:

Excellent reading. On this basis I traced what I believe is the profile of
the two marks (Paper Airplane) and folded paper (used in Libo soon):
Paper Airplane:
a. distinction 3
b. visibility 8
c. usability 10
d. memorability 10
e. universality 10
f.  Durability 8
g. timelessness 7

a. distinction 10
b. visibility 10
c. usability 5
d. memorability 5
e. Universality5
f.  Durability 8
g. timelessness 7

Actually I far prefer your "tilted LO" logo.  That ticks all the boxes and 
then some 

The memorization of the paper plane as the logo for Libo can be obtained by
deeds done by us. If each event took several paper airplanes to distribute
to the public (please using recycled paper), this will create the public
who wish to memorize.

Making any logo memorable is a result of the actions of the community and the 
marketing of the brand, no denying that, but that's my point in any case.  
Uniqueness and eye-catching design assist in that 

Visiting the site of Paul Rand came to your gallery
( could not find much originality
(sorry, but it is my opinion).

LOL, The reason it doesn't seem original is because everybody copies him.  
Paul Rand is the God of branding and has been doing it for well over half a 
century and has designed some of the worlds most iconic brands
 Read some of the articles on the site, some are 60 years old and as relevant 
today as they were back then.

It is strange for me to defend something done, but the idea of the paper
airplane can be only in people's minds in years. What we have in our hands
is one way this process be facilitated. The Libo will be present
throughout the world, our logo will be in schools, businesses, computer
fairs, car stickers and all. Not just a facade of a company in one country
or another.

It is similar to other logos: yes! But it is "our paper airplane." I see
the logo not as a symbol that accompanies the software, but a way of
communicating with the public. In our events we can make a paper airplane
contest that flies farther and the winner receives a gift from cd ... how
such actions with a "folded paper"? who fold a paper faster? ...

All of the above is true, but for any logo, not just the paper plane, it's 
just a matter of creative marketing.  Paper plane folding would be interesting 
once, but long term it would simply get boring.


Graham Lauder, MarCon (Marketing Contact) NZ

INGOTs Moderator New Zealand

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