Re: [libreoffice-marketing] Re: LibreOffice with Windows on new computers: why not?

Le 2010-10-31 05:35, Monfort Florian a écrit :
> > Marc Paré said: retail sales.
> >
> > However, we do have to be careful not to alienate users who will later
> > find out that the distro is a free download. They would need some kind
> > of great value for their money .. as you said support package; clipart;
> > manual etc. This would obviously require creating a worldwide helpdesk
> > system. I am not quite sure if this would satisfy this user who would
> > have paid at the retail level even with all of the perks....
> I have another idea. I see on all French distributors in the "magazine"
> section magazines specialised with a specific distribution ( Fedora or
> OpenSuse or ubuntu etc ... ). These provide one CD or DVD with the
> distro, some additional packages. The content of the magazine is always
> a basic explanation of the installation, use etc ...
>
> Why couldn't we do the same for LibO ? These magazines costs only about
> 9€ ... Which I don't know what's the equivalent in dollars sorry !
> But if they can do it with distros, maybe we can do it with a CD
> containing the libO suite, and some softwares from our future partners ?
>
> This is a way to show some visibility without the "formal" and "usually
> expensive" Microsoft way to sell his own suite. I think people could
> really be interested about it.


After reading these posts, I thought about OpenOffice-related stuff for 
sale and there currently is none. For instance, even though there is a 
book called "OpenOffice.org for dummies", I have never seen it in stores.
- Selling LibreOffice CD in computer stores. It has to be really cheap 
or people will feel alienated. And if it is too cheap, it will be hard 
to convince Best Buy, Staples and other chains that they should sell a 
10-20 $ CD rather than a 200-800 $ suite.
- Magazines. It is probably something to try. 9 € is roughly 15 $, but I 
think our magazines sell more around 6 - 10 $. The main problem, 
however, is that I also think that magazines have mostly disappeared off 
the radar. They are seen by some as an expensive way to get very little 
information and most people in the know don't read them anymore because 
they look for information on the net. Or maybe I am simply too old for 
these magazines.
- The glossy card in the computer box might be a very good trick to use. 
Or what about a poster that could be distributed to student co-ops?

For CDs or DVDs, I would suggest the LibO suite, one or two books 
(Getting Started and Writer in PDF format, for example) and a ReadMe 
file with important links.


--
Michel Gagnon
Montréal (Québec, Canada) -- http://mgagnon.net

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