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Le 2010-10-31 17:14, Dr. Bernhard Dippold a écrit :
Hi Marc, Graham, all,

Marc Paré wrote:
Le 2010-10-30 23:05, Graham Lauder a écrit :
On Sunday 31 Oct 2010 14:24:08 Anthony Papillion wrote:
On 10/30/2010 7:54 PM, Michel Gagnon wrote:
[...] would it be possible to convince the major
manufacturers to install the latest version of LibreOffice alongside the
other software and crapware they include in their new computers?
[...   ]
I'm not sure this would be possible right now. [...]
  I've even heard that Microsoft often has it as part of their
agreement with OEM's that they will not have pre-install competing
software. [...]
I think LibO should work to get on store shelves. Keep the open source
ideal but use the money from boxed sales to fund the foundation and
future development. [...]

I agree completely with this, however what needs to happen is to make it
profitable to distributors.  This is other leg of the type of business model
that Ian is talking about.

In my eyes there are just two reasonable possibilities:

Allow distributors to sell LibO on behalf of TDF (with some kind of contract
that grants us a certain percentage of revenue)


Create a community driven shop (online-shop, t-shirts and other
merchandizing, contact for resellers ...) donating all the money they get to TDF.

While the first way would reduce the amount of money we get per item,
it reduces the risk and doens't bind our personal resources.

For the latter possiblity I'd like to see volunteers interested in contributing
in this area without being paid for their work. In any other case we would
prefer one shop over another only because it has been part of the
community earlier - different levels of dedication will not be able to measure...

   A distributor wholesales the software with a support package.  This support
package is backed up by helpdesk staff who have been through the INGOTs
programme.  The distributor purchases the media from a Foundation approved
supplier (OpenSLX do this for the OpenSUSE boxed set for Novell),  a portion
of that wholesale price goes to the Foundation.  Included in the boxed set is
a manual as well to add value, OOoAuthors "Getting Started Manuals" for
instance then OOoAuthors could be funded as well.

As soon as you assign a value as well as add value then the retailer can add
margin and in one swoop you get rid of the biggest barrier to retail sales.

Same thing applies to OEM, they sell a machine with LibO preinstalled with
media and Manual.  On a DVD you lose the download size issue, so clipart
templates, application manuals and extensions could be made available as well,
packaged with a good installer with various platform versions on board and
translations to suit local markets.  That has value and he can sell to suit.
Either bare-bones download install, (no support other than the normal and no
extras)  or the DVD with extras at a fair price.

There are already activities for a LibO-DVD package to be downloadable as ISO
(by the people creating the Germanophone PrOOo-Box in the past) - containing
quite a number of additional value as documentation, clipart, templates,
extensions and others.

I'm quite sure that this can be used by distributors in future.

However, we do have to be careful not to alienate users who will later
find out that the distro is a free download. They would need some kind
of great value for their money .. as you said support package; clipart;
manual etc.

I'd ask every distributor interested in becoming a "officially approved
community distributor" to add a line visible at their site containing the
download link at our website and a comment that the application can be
downloaded there free of charge.

This would cause them to describe the additional value their package
contains over the free download (except download costs) and people
could decide if this is worthwhile...

[...] it may be worthwhile instead to mount more
creative style campaigns such as paying OEM's to print the TDF/LibO logo
with short offer of the download of the free software; a sticker banner
that users could stick on their brand new box with the LibO site address
and download instructions; something that looks like an on-line dating
service "Call me and we can get together over a nice cup of LibO" etc.
This may be a better way or an additional way of creating user and brand

This kind of marketing strategy could become quite successful, if the general
feeling is "LibO is cool".
But on the other hand I don't want to pay OEMs to add a sticker on their boxes.
We can provide the stickers and encourage them to stick it to their products, if
they are interested in supporting LibreOffice (and they might be listed on the

A sticker "LibO included" might work in the same direction.

Best regards


After reading both Michel and Bernhard's replies, we could have designated Official LibO stores where users could provide through snailmail a copy of LibO. We could charge a minimal fee to cover the costs of the DVD postal charges and the cost of the DVD itself with a little profit build into it as well.

I also agree with Michel, and it has often been found that, if a piece of software is sold too cheaply, then the purchaser will question the software's ability to compete with the more "powerful" competitor.

If we were to have official LibreOffice stores, then we should then plan on having one per country to save on postal costs and time. It would be much better to have local people handling the requests as they would be more aware of the mail costs etc. We could also handle online payments for the purchases, Visa; Amex and PayPal.

We could perhaps charge around $10-$15 Cdn (in our case) and I think this price would be enough of a price to be considered a reasonably serious purchase). Maybe also advertise for bulk burnings of 10-15 there would be a savings on the purchase?


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