Re: [us-marketing] Re: Getting LibreOffice brand recognition

On Sun, May 6, 2012 at 9:34 AM, webmaster-Kracked_P_P
<webmaster@krackedpress.com> wrote:
> Here is a cute mascot image that has been floating around since last year.
>  I modified the size to fit on a shirt or sheet/poster.  Below that link is
> a sheet I did for the North American Community DVD.
>
> http://libreoffice-na.us/mascot-lo.jpg
> http://libreoffice-na.us/mascot-sheet.odt

Cool. What's the current policy about using the "LibO" abbreviation?
We just need to use it in conjunction with the full "LibreOffice"
name?

> If you take the mascot image and add the words LibreOffice and something
> about being the best/free MSO alternative there is, it might make a good
> shirt.
>
> If you take the logo and add it to the top of a sheet that gives some info
> about LibreOffice, it might catch people's eye.
>
> I think a mascot or cute image might make potential college users look at
> whatever text is below the mascot image.

Yes, our imagery and text really does need to target the appropriate
demographic. We also need to make sure that we size stickers and
t-shirts properly -- so that we don't end up with 80 Large shirts and
no smaller sizes for petite people. I've had that problem in the past!

> As for printing shirts, http://www.queensboro.com/ seems to be a good
> company with a minimum order of 4 shirts.  Their pricing is good, even for
> just 4 shirts.  They have free setup as well.  So if you make the initial 4
> or 10 shirts, you can order more as needed.

There are a couple of local t-shirt places near me. If the cost is
similar to some of the larger outfits, I'll often try to go with the
local company. But yes, the local companies are usually only
cost-effective for larger runs.

> I was thinking about doing Polo style shirts with embroidered logo at the
> pocket area as a "special" handout to a select few, with the screen-printed
> shirts as the standard.

Does LO have an 'Ambassador' program? It could be helpful to have some
notion of campus reps and/or power users, and we could give them
special shirts that would identify them as such. When I worked at a
science museum, the volunteer shirts had a big "ASK ME!" on the back
-- something like that would be great for those community members that
would like to take a more active role in promoting LO.

It would be nice to have t-shirts for developers (upon completion of a
few commits, say?). It would be cool to see people with a 'Developer'
shirt on campuses -- they might be able to encourage others to not
only use LO, but hack on the project as well.

--R

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