Re: [us-marketing] Re: Getting LibreOffice brand recognition - "LibO" Mascot image

On 05/06/2012 09:34 AM, webmaster-Kracked_P_P wrote:
> On 05/06/2012 03:38 AM, Marc Paré wrote:
> > Hi Robinson,
> >
> > Le 2012-05-05 18:55, Robinson Tryon a écrit :
> > > A lot of my friends don't know the name "LibreOffice." Some of them
> > > vaguely recognize the "Open Office" name, but LibreOffice isn't even
> > > on their radar.
> > >
> > > I'd like to change this!
> >
> > Yes, in fact, my oldest son attends University of Waterloo in 
> > Waterloo Canada; a university with over 30,000 students. He says that 
> > no one knows of LibreOffice and that OpenOffice is still quoted as 
> > the MSO replacement. I suspect this is the same for most Canadian and 
> > US campuses. We should really get an print-ready article ready for 
> > the Fall university session to market LibreOffice.
> >
> > > Are any funds available to help print swag for marketing purposes? I
> > > was thinking about printing just a few shirts for my friends and me,
> > > but it would be much more cost-effective if I were to print up 50 or
> > > 100 shirts at a time. Here's my basic plan:
> > > - Print up shirts, stickers (for laptops, etc..)
> > > - Distribute items at cost at local LUGs and other tech groups
> > > - Get visibility on nearby college campuses by distributing
> > > shirts/stickers to students and tech-savvy professors
> > >
> > > Are there any print-ready t-shirt designs available on the wiki? I
> > > found the logo policy page, but that just lists a simple logo with no
> > > other accompanying text (e.g. a url, a motto, etc..). I could take a
> > > stab at designing my own shirts, but I'd be happy to stand on someone
> > > else's gigantic shoulders if they already have some t-shirt designs
> > > made up.
> > >
> > >
> > > Thanks,
> > > --R
> >
> > The marketing wiki pages are in dire need of updating. But in the 
> > meantime, you can browse the marketing wiki pages[1] to familiarize 
> > yourself with this section.
> >
> > To see some swag used so far, you can go to the marketing "Conference 
> > kit" section[2]; the material showcased on the linked pages need 
> > updating with the LibreOffice "motif/scatter" which we are slowly 
> > going to get to. If you are able to help out with this feel free to 
> > jump in on the design team.
> >
> > You can find the "official" designs that we have agreed to on this 
> > page[3]. Again, some of these may need updating with the motif and 
> > sent back to the design team for comments and eventual OK from the team.
> >
> > As far as funds, there has been talk of funds for the N.American 
> > region, but this is still ongoing. We have to keep in mind that the 
> > project is only one year old and there was a lot of energy put into 
> > getting the project going as quickly as possible. We are still very 
> > much at the organizational stage for the NA market.
> >
> > Hope this helps.
> >
> > Marc
> >
> > [1] http://wiki.documentfoundation.org/Marketing
> > [2] http://wiki.documentfoundation.org/Marketing/ConferenceKit
> > [3] http://wiki.documentfoundation.org/Visual_Elements
>
> Here is a cute mascot image that has been floating around since last 
> year.  I modified the size to fit on a shirt or sheet/poster.  Below 
> that link is a sheet I did for the North American Community DVD.
>
> http://libreoffice-na.us/mascot-lo.jpg
> http://libreoffice-na.us/mascot-sheet.odt
>
> If you take the mascot image and add the words LibreOffice and 
> something about being the best/free MSO alternative there is, it might 
> make a good shirt.
>
> If you take the logo and add it to the top of a sheet that gives some 
> info about LibreOffice, it might catch people's eye.
>
> I think a mascot or cute image might make potential college users look 
> at whatever text is below the mascot image.
>
> As for printing shirts, http://www.queensboro.com/ seems to be a good 
> company with a minimum order of 4 shirts.  Their pricing is good, even 
> for just 4 shirts.  They have free setup as well.  So if you make the 
> initial 4 or 10 shirts, you can order more as needed.
>
> I was thinking about doing Polo style shirts with embroidered logo at 
> the pocket area as a "special" handout to a select few, with the 
> screen-printed shirts as the standard.

Here are two better versions of the Mascot logo image.  I just 
remembered where they were and then I have sure of the edge was not as 
"pixelated" as the other version of the image.

http://libreoffice-na.us/mascoteLibOLF--edited-1c.jpg
http://libreoffice-na.us/mascoteLibOLF--edited-1c.png

You might want to look into the image and get rid of any background 
pixels that are "orphan" ones.
The images are 1600x874 pixels.

The name of the file originally was "mascoteLibOLF", but I do not know 
which wiki person created the original small image version of the mascot 
image.

This version may print better.

Actually if you want to do one-up or similar logo/mascot shirts, you 
could always use the Inkjet Iron-on sheets.  I use to do that for 
Railroad related canvas items many years ago.  They will not hold up as 
well as professional made versions, but it will be cheaper for making a 
few and seeing if people like them and want them.

The "freedom never tasted so suite" text seems to be a popular one for a 
LO logo, as seen in some of the proposed banners.  Also there is "Be 
open. Be free. Feel Liberty!" is one some proposed banners, along with 
"Powerful, Creative, Open".

I personally think a shirt would look good with the
"Hi, my name is LibO" logo/text image, plus under it

"Freedom never tasted so Suite"
"LibreOffice.org the"
"FREE MS Office Alternative"



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