[us-marketing] Re: Getting LibreOffice brand recognition

Hi Robinson,

Le 2012-05-05 18:55, Robinson Tryon a écrit :
> A lot of my friends don't know the name "LibreOffice." Some of them
> vaguely recognize the "Open Office" name, but LibreOffice isn't even
> on their radar.
>
> I'd like to change this!

Yes, in fact, my oldest son attends University of Waterloo in Waterloo 
Canada; a university with over 30,000 students. He says that no one 
knows of LibreOffice and that OpenOffice is still quoted as the MSO 
replacement. I suspect this is the same for most Canadian and US 
campuses. We should really get an print-ready article ready for the Fall 
university session to market LibreOffice.

> Are any funds available to help print swag for marketing purposes? I
> was thinking about printing just a few shirts for my friends and me,
> but it would be much more cost-effective if I were to print up 50 or
> 100 shirts at a time. Here's my basic plan:
> - Print up shirts, stickers (for laptops, etc..)
> - Distribute items at cost at local LUGs and other tech groups
> - Get visibility on nearby college campuses by distributing
> shirts/stickers to students and tech-savvy professors
>
> Are there any print-ready t-shirt designs available on the wiki? I
> found the logo policy page, but that just lists a simple logo with no
> other accompanying text (e.g. a url, a motto, etc..). I could take a
> stab at designing my own shirts, but I'd be happy to stand on someone
> else's gigantic shoulders if they already have some t-shirt designs
> made up.
>
>
> Thanks,
> --R

The marketing wiki pages are in dire need of updating. But in the 
meantime, you can browse the marketing wiki pages[1] to familiarize 
yourself with this section.

To see some swag used so far, you can go to the marketing "Conference 
kit" section[2]; the material showcased on the linked pages need 
updating with the LibreOffice "motif/scatter" which we are slowly going 
to get to. If you are able to help out with this feel free to jump in on 
the design team.

You can find the "official" designs that we have agreed to on this 
page[3]. Again, some of these may need updating with the motif and sent 
back to the design team for comments and eventual OK from the team.

As far as funds, there has been talk of funds for the N.American region, 
but this is still ongoing. We have to keep in mind that the project is 
only one year old and there was a lot of energy put into getting the 
project going as quickly as possible. We are still very much at the 
organizational stage for the NA market.

Hope this helps.

Marc

[1] http://wiki.documentfoundation.org/Marketing
[2] http://wiki.documentfoundation.org/Marketing/ConferenceKit
[3] http://wiki.documentfoundation.org/Visual_Elements



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