Re: [us-marketing] Distributing a NA Community DVD

On 03/10/2011 04:55 PM, C. Olofson wrote:
> On 03/10/2011 10:14 AM, drew wrote:
> >  Hi,
> >
> >  I;ve updated the wiki page at:
> http://wiki.documentfoundation.org/Marketing/Americas_LibreOffice_DVD#Work_Items 
>
> >  with the latest working copies of DVD label art and a Thin DVD case
> >  cover.
> >
> >
> >  Tim, Jeff, Marc and my self have been iterating those back and forth
> >  for a few days, it's a good spot to stop and let others have a look
> >  - offer ideas, advice, etc.
> Gents;
>
> My comments are based on the immutable truth that I am cheap.  ;-)  
> Seriously, though, it's based on total cost over the course of the 
> product's lifecycle, including external costs.  I might parse that out 
> in another post.
> I'm not sure what the goal is so, I'll make one up:
> >  Design attractive and informative labels, inserts and covers for a NA
> >  version DVD of LibreOffice suitable for redistribution. Cheaply.
> The label and cover are attractive, informative and 
> professional-looking.  Congratulations and, as a Joe Enduser, thank 
> you for the work.  Improvements can be made in the name of 
> cost-cutting and utility:
> - remove all the app icons and associated text except for the main 
> LibreOffice
> - convert all remaining green fonts to black (again, except for 
> LibreOffice)
> - leave only trademark & copyright statements in curve
> - place all other type format perpendicular to the axis-point
> - add version and release date
> - give the DVD a subtitle: "Application & Bonus Material" or something
>
> I hacked your job to give you an idea of what I mean.  The fonts are 
> craptastic and the curved lettering should be black but, it's a hack.  
> I'll make it available here for the next month or so:
> https://docs.google.com/leaf?id=0ByN4iaZRdxfYYjUzNTRiOTctN2JjZS00ODQwLThmOTgtZGQ0MDA1ZmVlM2Y5&hl=en&authkey=CLqQ86AK 
>
> Again, my idea here is to trim costs (material, time & 
> externalities).  This is a consumable whose utility is very brief but 
> whose entire lifespan is going to be gracing the bottom of many 
> kitchen drawers and, eventually landfills, for a long time to come.
> I'm not sure what to say about the dvd cover other than, I'd like that 
> reformatted for a paper sleeve, or possibly cardboard mailer.  
> Personally, this would appeal to me because the total object is 
> smaller and more utilitarian.  Not to mention that this would be less 
> expensive and time-consuming to assemble.
> The work that has been done, btw, should be used as-is in a different 
> format.  For example, I can imagine making a flag-sized, flag-mounted 
> version of the dvd cover-art.  It'd be big, bold & sassy and, because 
> of its shape, it'd be iconic.  We all know the shape of a dvd, even if 
> we use them less and less.
> Which brings me to my final point which is, strictly speaking, 
> off-topic.  ANY consumable being produced for distribution should be 
> designed w/the larger goal in mind.  In this case, that would be 
> something like:
> > Get LibreOffice onto as many boxen as soon as possible
> In my mind, that means making the name sticky.  For that, I say:
>
> -make a big-sized, full-color image of your beautiful artwork for our 
> booths
> -make a few t-shirts with the same, beautiful colors, to be raffled off
> -make /some/ modest-looking dvd's. emphasize "BONUS MATERIAL". Raffle 
> 'em off too.
> -make business cards (w/blank space for individuals to write contact 
> info)
> -make available a machine with the image: tell those w/flash to 
> download on the spot
> In the end, getting LibreOffice's name & logo into their minds is the 
> goal.  DVD's can help but the lifespan of their utility has become so 
> short that we should look for other ways to render LibreOffice 
> unforgettable.
> Thanks again for your efforts.  This kind of quality work bodes well 
> for LibreOffice.
> -Craig
I am on a fixed income, so I know cheap.
We could have several label types, full color, Black and White, and a 
mix that can be printed on white or green paper.  Also, the cheap end of 
the DVDs is using CD jewel cases instead of the larger DVD cases.
The Bonus Material text idea might be a good idea.
The business cards, for me, is to be printed as cheaply as I can get 
them.  I do not do my own printing much anymore.
Get everything that is needed for the distribution of the DVDs and 
marketing of it.  Then provide ways to do this as cheaply as possible 
and go up the scale from there.


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